Tag Archives: United We Map

Bring it On!

The papers, that is! Your paper, to be specific. This is your time to bask in your own glory, make your mark, be all you can be – and you can make it happen at the Esri UC! The Call for Papers just opened. Don’t miss this chance to highlight your work. Submit an abstract before it closes on October 31, 2014.

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A Marketing Student in a Geogeek’s World

By Katherine Desy, Syracuse University Class of 2015

Katherine Desy poses at Esri UC with Mapgirl.

I am one of Esri’s 105 summer interns. I work in the Strategic Marketing Department in Redlands. Currently I am preparing to go back to school for my senior year at Syracuse University where I will finish my bachelor’s degree in marketing and entrepreneurship. To sum up my internship, all I can say is…incredible.

Interns were given the opportunity to travel for a day down to the Esri User Conference which is probably something we were most looking forward to. I was lucky enough to spend two days in San Diego taking pictures, interviewing conference Student Assistants, and just enjoying what Esri UC has to offer. Obviously, having started at Esri a month and a half before the conference, I heard a significant amount about what it was like. I had an idea of what to expect, but I didn’t quite realize the magnitude until I got to San Diego. Here are a few of my observations:

  1. Even if you know next to nothing about GIS, the conference is still wicked cool. I sat in on a technical session that talked about using Esri Maps for Office. Even with little working knowledge of ArcGIS, I will now be able to use maps in my word documents, excel spreadsheets, and presentations. And let me say, I do a LOT of presentations at school, so now I can blow people away with my interactive maps!
  2. Just walking around the conference, especially in the exhibit halls, you get a real sense of how cool GIS is. I saw flying drones, a giant display of sea-level temperature, 3D adventures using the Oculus Rift, and so much more. Coming into Esri, I had no idea the kind of impact GIS had on the world. But seeing everything at the conference made me realize GIS is pretty much everywhere you look and that’s pretty neat.
  3. As someone who wants to be in the marketing field, I found the Tapestry Segmentation booth to be fascinating. The Location Analytics team at Esri has classified US neighborhoods into 67 unique segments based on demographic and socioeconomic characteristics. For someone in marketing, sales, retail or virtually any business that deals with customers, this package is the epitome of useful. There’s even an app that breaks down the types of people based on ZIP code (and by street block if you have an ArcGIS subscription). You can literally receive data down to the block level for anywhere in the country. To me, that’s mind-blowing. Whether or not I end up at Esri full time in a year, I will certainly be using the Tapestry for the rest of my life.

I hope everyone else had a great time at Esri UC! Maybe I’ll be back again next year to write another guest post, but as a full-time employee.


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Brian Cross is Listening… What can you tell him at Esri UC?

Q & A with Brian Cross

Brian Cross is Esri’s Director of Professional Services. Here, Brian talks about what Esri UC means to him, what it could mean for you, and why his role at Esri is a dream job.

Talk to Brian Cross, and hear his tech keynote, at Esri UC.

Q: What will you show at Esri UC?
A: I am going to show real demos of real work where Esri has partnered with our users to do interesting and powerful things. One of the coolest things about my job is that I get to be part of exciting projects all around the world. We have hand-picked some of these implementations, focusing on those that  are pushing the envelope and showing different ways people use the ArcGIS Platform, as well as different approaches to rolling out GIS capability.

Q: Can you tell us some of the users you will feature this year?
A: I’m not ready to pull the curtain back yet. I can tell you we are showcasing the latest uses of Esri technology, things like 3D and real-time GIS and ArcGIS Online implementations. This should be interesting to users who are thinking about their own implementation patterns and how to make best use of the current technology.

Q: What does Esri UC mean to you?
A: Esri UC is the time of the year where everything is real. It’s where we get to have human engagement with so many people who use our technology all year long, and to see our users get to spend time talking to each other. It’s really inspiring and very energizing to see everything we are all doing as a community.

Q: What do you want from users at Esri UC?
A: I want to hear the good things, and the bad things—whatever we can do to be better.

Q: What’s your advice for Esri UC attendees?
A: Put yourself out there and meet people. It might seem cliché, but it’s all about relationships and sharing. What’s working for you? What’s not? This is why we have the Esri UC. The conference is also about the moments you get to connect with people. I really enjoy the social dynamic in the evenings. Meet people and learn their story and why they are in San Diego. Pretty much everyone there—from recent college graduates to senior executives—is there to interact spontaneously.

Q: Rumor has it this is your dream job. Can you tell us why?
A: I have been with Esri for 15 years. In college I studied geology and spatial concept, but didn’t get hands on with GIS technology. Then I heard about Esri—a company that combines software and maps—and that they needed people with leadership and management skills. When I got here I realized I was surrounded by colleagues and our users who share a passion for maps; “map geeks” like me!  So yes, for me, this job is a dream combination of all these elements.

Registration for Esri UC is open!

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Esri 30/30: Water Main Break! Live the Scenario, Learn How to Respond

Today’s Story: Experience a Water Main Break

Today we imagine ourselves in San Diego—beautiful beaches, fabulous restaurants, temperate weather. Then suddenly, a major water main breaks! Streets flood with water. City officials force evacuations from hotels in the Gaslamp District.

Learn about emergency response for water main breaks and more at Esri UC.

Luckily, in this scenario, emergency responders are using the Esri location platform. Ops Center officers can quickly assess the extent of the flooding, reroute traffic, and establish a perimeter. They alert the public using a public information map and Twitter alerts. They even identify and execute alternative housing options for evacuees.

At Esri UC, you can live through this scenario and see how each step of the emergency response can be enacted using ArcGIS. Find it in the Demo Theater, OPS Center Theater, National Security Showcase Exhibit Hall D.

See this demo and many more at Esri UC.

To find sessions for your industry, click here.

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Esri 30/30: Canyons, Comets, and a New Discovery

Today’s Story: Rethinking Underwater Canyon Formations

Today we head south, way south, to the Southern Ocean of Antarctica where scientists Michael Jaye and Kristen Tsolis of the Naval Postgraduate School are using GIS to study the formation of submarine canyons.

Were underwater canyons really formed above ground? Find out at Esri UC.

At Esri UC, Michael and Kristen will present an alternative theory about the formation of underwater canyons. They believe the canyons were formed above ground by water erosion. How did the canyons become submerged in water? Studies show a comet once struck the earth near Antarctica causing landmasses to sink beneath three kilometers of sea water. “Underwater Canyons: A Cosmic, Novel Explanation of their Formation” is part of the moderated paper session Seafloor Morphology and Coastal Management.

Hear from Michael, Kristen, and hundreds of other GIS professionals at Esri UC.

To find sessions for your industry, click here.

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Lauren Bennett on Pattern Mining Plus Hot Spots—on Maps and in San Diego

Lauren Bennett, an Esri product engineer on the spatial analysis team, will co-present one of the tech keynotes, “How to be Analytically Awesome: The Next Wave in Spatial Problem Solving,” with Clint Brown and Linda Beale.

The talk is designed to give people a practical approach and methods to use to bring analysis to life in everyday GIS work.

Learn more from Lauren Bennett at Esri UC.

Q: Can you tell us more about the keynote talk you’re co-presenting?
A: It’s all about turning data into valuable information using spatial analytics. It’s not just about great analysis. It’s about turning that data into information, and sharing the results as information products—web maps, story maps, interactive experiences that take advantage of pop-ups and time sliders. A PDF report with a picture of a map isn’t going to cut it anymore. And this is our focus in new tools we’re working on, too. We’ve got tools to mine for space-time patterns and perform emerging hot spot analysis. These are ways to let the data help us understand what’s going on, and we focus not only on the analytics, but also on the information products that they create.

Q: Pattern mining seems to be all the rage these days. What’s so cool about it?A: Data is getting bigger and more complex, and pattern mining tools can help us boil all of that data down so that we can focus on what’s important. For example, our users are looking at the spatial and temporal aspects of data to find patterns in areas such as crime, disease outbreaks, and consumer behavior. Esri product engineers are always trying to build tools that help users make sense of their data. Not only are the analysis techniques new, we’re also taking advantage of ArcGIS Pro as a 2D and 3D application to give users new ways of looking at the results of the analysis. We have to think about the analysis, and we also have to think about the best way to communicate that analysis.

Q: What do you love about Esri UC?
A: One of the most important things we do all year is talk to users at Esri UC. We talk to them about the data they’re using, their workflows, and what problems they are trying to solve. Their input is so valuable. The work we do, it really is to help them. I love talking to our users about their work and what they need from Esri’s technology.

Q: What’s your favorite place in San Diego’s Gaslamp Quarter to relax and talk shop while you’re at Esri UC?
A: That’s a tough one because there are a bunch of places that I really love. I like Tin Fish for a quick lunch between sessions, and a cool place called Neighborhood has delicious food and a great craft beer selection. I end up at both of those places at least a few times while at Esri UC.

Q: Most important question: Are you a San Diego Padres fan?
A: To be honest, I’m not a big sports fan. That said, I grew up in New Jersey, so if I had to pick it would probably be the Yankees, since I grew up going to the ticker-tape parades in New York City whenever the Yankees won the World Series.

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Esri 30/30: 3D to Help Stakeholders Understand

Today’s Story: 3D visualization for Taiga Project Stakeholders

Brrr… Today we travel to the Cold Lake region of Alberta, Canada where Osum Oil Sands Corporation has been approved to begin production on its Taiga Project in 2016. The Taiga Project will support 30 or more years of stable production and support volumes of at least 45,000 barrels per day at peak capacity. This means strong economics, but it also means a minimized environmental impact because the project will not use fresh water for steam generation (and is among the first projects to achieve this).

At Esri UC, Andrew Tomlinson of Osum Oil Sands will explain how he use GIS to produce clear communication of technical information during the consultation period and ultimately gain approval for the Taiga Project. Maps are 2D representations of a 3D world and are easily misinterpreted. Osum utilized a 3D visualization of the existing conditions and planned development based on 3D modelling to help guide stakeholders’ understanding of the project. This talk is part of the moderated user session, Petroleum: Infrastructure

Hear from Andrew, and hundreds of other GIS professionals at Esri UC.

To find sessions for your industry, click here.

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Esri 30/30: Beyond Tracking Numbers–Geofences for Freight Management

Today’s Story: Tracking Trucks at Con-way Freight

Today we hit the open road with Con-way Freight. The global company is using Esri’s Geotrigger Service and ArcGIS Model Builder to improve route optimization and customer pricing.

Con-way Freight uses GPS technology to manage the location of their fleet.

Con-way Freight has more than 32,000 tractors and trailers. Keeping track of those assets presents a huge challenge for managers who are concerned with efficiency, security, and meeting customer satisfaction.

At Esri UC, Con-way systems analyst Aaron Baraff will talk about how Esri’s Geotrigger Service helps Con-Way Freight gather accurate truck arrival and departure times. Aaron will also show off the custom app he and his team created that captures GPS coordinates of fleet vehicles to create geofence events in real-time.

Geofences create virtual boundaries that send location-based messages when users enter or leave the geofence.

Hear from Aaron and hundreds of other GIS professionals at Esri UC.

To find sessions for your industry, click here.

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Esri 30/30: Abu Dhabi’s Ancient Past

Today’s Story: When the Desert was Green: Understanding Abu Dhabi’s Ancient Past

Today we travel back in time, to when Abu Dhabi was not a harsh desert, but home to a thriving river that was teeming with catfish and surrounded by vegetation and jungle animals.

Learn how GIS helps researchers understand the past at Esri UC.

At Esri UC, you will hear from Mark Beech and Jaafar Al Shateri, of the Abu Dhabi Tourism and Culture Authority,  about how researchers are using GIS to map fossil-bearing deposits from the city’s western region. So far, discoveries date to the late Miocene epoch, 6 to 8 million years ago. The rich range of fossils of now extinct animals includes elephants, hippos, crocodiles, turtles, and freshwater catfish. These fossils demonstrate the presence of ancient river courses as well as vegetated areas in a land now considered to be part of one of the harshest desert environments in the world. This talk is part of the moderated user session: Archaeology: Uncovering Historic Routes and Mapping Cemeteries.

Hear from Mark, Jaafar, and hundreds of other GIS professionals at Esri UC.

To find sessions for your industry, click here.

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Esri 30/30: The Search for a Lost Cemetery

Today’s Story: Finding the Historic Cemetery at Far West, Missouri

Learn how GIS can help uncover history at Esri UC.

Today our travels take us to Far West, Missouri, where a historic site for the Church of Jesus Christ of Latter-day Saints that was lost in the 1890s.

At Esri UC, Brice Lucas of the Church of Jesus Christ of Latter Day Saints will share his work to memorialize the people buried at Far West. Church researchers are using GIS to locate unmarked graves. They are using data gathered from historical documents, forensic canines, magnetometry, and ground-penetrating radar. So far the team has determined the geology in areas of interest, located evidence of a historic school on the site, and produced historical geographic details of this cemetery. This talk is part of the moderated user session: Archaeology: Uncovering Historic Routes and Mapping Cemeteries.

Hear from Brice, and hundreds of other GIS professionals at Esri UC.

To find sessions for your industry, click here.

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