Lauren Bennett, an Esri product engineer on the spatial analysis team, will co-present one of the tech keynotes, “How to be Analytically Awesome: The Next Wave in Spatial Problem Solving,” with Clint Brown and Linda Beale.
The talk is designed to give people a practical approach and methods to use to bring analysis to life in everyday GIS work.
Q: Can you tell us more about the keynote talk you’re co-presenting?
A: It’s all about turning data into valuable information using spatial analytics. It’s not just about great analysis. It’s about turning that data into information, and sharing the results as information products—web maps, story maps, interactive experiences that take advantage of pop-ups and time sliders. A PDF report with a picture of a map isn’t going to cut it anymore. And this is our focus in new tools we’re working on, too. We’ve got tools to mine for space-time patterns and perform emerging hot spot analysis. These are ways to let the data help us understand what’s going on, and we focus not only on the analytics, but also on the information products that they create.
Q: Pattern mining seems to be all the rage these days. What’s so cool about it?A: Data is getting bigger and more complex, and pattern mining tools can help us boil all of that data down so that we can focus on what’s important. For example, our users are looking at the spatial and temporal aspects of data to find patterns in areas such as crime, disease outbreaks, and consumer behavior. Esri product engineers are always trying to build tools that help users make sense of their data. Not only are the analysis techniques new, we’re also taking advantage of ArcGIS Pro as a 2D and 3D application to give users new ways of looking at the results of the analysis. We have to think about the analysis, and we also have to think about the best way to communicate that analysis.
Q: What do you love about Esri UC?
A: One of the most important things we do all year is talk to users at Esri UC. We talk to them about the data they’re using, their workflows, and what problems they are trying to solve. Their input is so valuable. The work we do, it really is to help them. I love talking to our users about their work and what they need from Esri’s technology.
Q: What’s your favorite place in San Diego’s Gaslamp Quarter to relax and talk shop while you’re at Esri UC?
A: That’s a tough one because there are a bunch of places that I really love. I like Tin Fish for a quick lunch between sessions, and a cool place called Neighborhood has delicious food and a great craft beer selection. I end up at both of those places at least a few times while at Esri UC.
Q: Most important question: Are you a San Diego Padres fan?
A: To be honest, I’m not a big sports fan. That said, I grew up in New Jersey, so if I had to pick it would probably be the Yankees, since I grew up going to the ticker-tape parades in New York City whenever the Yankees won the World Series.