Tag Archives: maps

Location Data Management

By Gary Sankary

Location is Critical to Retail

Every retail transaction happens in a specific place for a reason. For every item that is purchased, regardless of channel, there is a trail of location specific data points that can give retailers insights into why customers behave the way they do.

Examples of location data can be; where the item was sourced, where the raw materials came from and the cost, how the item was distributed, what stores the item was placed in and finally where the item was purchased. Retailers need to understand if it was purchased in a brick and mortar store and carried home in the trunk, or if it was selected on a mobile device and delivered to the customers’ home an hour later.  Each of the events are a series of transactions that happen in a specific place for a reason.

Every one of these locations; the store, the distribution center, the factory, the customer’s home is influenced by the geography and corresponding characteristics around it. A coffee retailer interested in introducing a new line of gourmet, whole bean coffee needs to understand who their target market is, and where they can be found. A retailer interested in enabling home delivery to extend their brand into their customers’ homes in order to drive loyalty and add value, has to be able to understand the costs of home delivery as well as manage a field workforce and the associated assets that go with this capability. Simply, deciding to take orders and sending groceries out with the catering van will not scale as more customers take advantage of this service. Not to mention as the competition begins to offer it and the capability matures from “nice to have” to table stakes.

The Value of Location Data

Best in class retailers are intersecting three data sets to implement their segmentation and marketing strategies effectively. Those data sets are; product information, customer information and location information.

ArcGIS enables a location data management approach to managing and leveraging this data. Our solution provides you with an understanding of where things are across your enterprise and how those things (stores, homes) relate to each other. It also provides insights about how location can impact your business, enabling you to be more efficient in moving products or providing services.

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Esri Brings Smart Mapping to IBM World of Watson 2016

Esri’s gold sponsorship at the 2016 IBM World of Watson kicks off Monday, October 24 with a new chapter in the 30+ year partnership. Esri’s collaborative offerings with IBM’s analytics solutions and services will be unveiled during booth demonstrations and presentations throughout the week.

Esri and IBM customers and developers can now take advantage of Esri data and geographic information systems (GIS) technology in the IBM SoftLayer cloud and from IBM Marketplace and Bluemix. To speed startup and productivity, oganizations of all kinds can also leverage Esri managed cloud services in SoftLayer ranging from jumpstart to fully managed support.

Esri also integrates Watson Analytics and Weather Company data with its leading geospatial technology, as well as its global data library of demographic and business data, resulting in an integrated services approach that drives customer success.

“This expansion of our three-decade long partnership with IBM creates solutions that further accelerate scalability and performance,” said SJ Camarata, director of corporate strategies at Esri. “Now, Esri’s global data library and innovative technology in areas such as spatial analytics, big data mapping, and 3D visualization support increased levels of understanding in cognitive IoT applications and workflows.”

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Esri Teams up with XPRIZE to Advance Sea Floor Mapping

by Jyotika I. Virmani, Senior Director of Energy and Environment for XPRIZE and Dawn Wright, Esri Chief Scientist

Over 60% of the Earth’s surface has not yet been mapped. The ocean covers 70% of our planet’s landmass, and of that, less than 15% of the sea floor has been mapped at a resolution greater than 5 km. In fact, we have higher resolution maps of the entire surface of the Moon, Venus, and Mars than we do of our own Earth. But this situation can be changed. We are in the midst of a Technological Revolution and with the advent of exponential technologies such as 3D printing, Robotics, Artificial Intelligence, and Virtual Reality, we now have smaller and cheaper tools and greater access to information.

Mapping the sea floor has, historically, been a challenge. Seawater is obviously opaque, which prevents us from using visible, remote surveying techniques to get maps of the sea floor. Seawater is a harsh and corrosive medium and, with a viscosity greater than air, it has additional engineering challenges such as high friction resulting in rapid power drain for any device that is used to map the bathymetry underwater. It is also expensive to access because the technology of today requires ships to sail to the area being mapped before the mapping technology is deployed. At an average cost of $60,000 a day, it can easily cost a few hundred thousand dollars before mapping can even begin.

The Shell Ocean Discovery XPRIZE, a 3-year competition launched last December, is incentivizing innovators to develop the autonomous underwater robots we need to map the sea floor at 5m or higher resolution and take high-definition images of the deep sea. Within this is a $1 million National Oceanic and Atmospheric Administration (NOAA) Bonus Prize, for teams who can develop an underwater tracking device that can autonomously track a biological or chemical to its source. The devices will be shore-based or aerial deployments, removing the massive costs associated with ships.  The competition will conclude in December 2018 and, like all other XPRIZE competitions, there will be a number of technical solutions that emerge to provide underwater cartographers the tools they need to survey the sea floor.

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GIS Makes the Picture Clearer on Climate Change

The Arctic environment is a leading indicator of climate change. The shifts that will eventually affect the entire globe are among the most visible there. A comprehensive understanding of the shifts occurring in this area are crucial now more than ever.

Traditional imagery of the Arctic was collected via aircraft, but is very limited due to the inhospitable and remote nature of the polar region. Now 3-D digital elevation models (DEMs) of the entire Arctic are scheduled for release by 2017. With a resolution of 2 m, these new DEMs are over one hundred times higher resolution than what has previously been available for the entire Arctic. This has been made possible through a unique public private partnership between Esri, the White House and several important partners by way of DigitalGlobe satellite imagery.

Today the first of these rich elevation models covering the State of Alaska is being released. They are the first deliverable of the ArcticDEM project, created after a January 2015 Presidential Executive Order calling for enhanced coordination of national efforts in the Arctic. Climate Change is one of the biggest threats we face, it is being driven by human activity, and it is disrupting Americans’ lives right now. President Barack Obama spoke about the project at an Arctic conference in Kotzebue, Alaska on September 3, 2015 and called for action to reverse the trend of climate change, an exponentially growing problem for the entire planet.

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Mapping an Opioid Addiction Community Intervention Plan

In the US, drug overdose is the leading cause of accidental death, with opioid addiction driving the epidemic. Opioids include both legal drugs, used for pain relief, and illegal drugs like heroin. These drugs are highly addictive, and anyone from any walk of life can become dependent on them. In 2014, more than 29,000 opioid related deaths occurred in the US.

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National Park Service Second Century of Service Starts with WebGIS

By Stephen K. Bryce, Esri Federal Government Expert

Since August 25, 1916, when President Woodrow Wilson signed the act creating the National Park Service, and continuing on through June 24, 2016, when the NPS added its 412th site, Stonewall National Monument, maps have communicated the importance of the nation’s most valued treasures. For a century NPS has created maps for survey, preservation, conservation, planning, tourism, search and rescue, facilities management, and more. Beginning its second century of custodial care, the NPS is modernizing web flows by bringing web GIS services into the mainstream of its map production.

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Seeing Beyond the Visible

The electromagnetic spectrum

In the early history of powered aircraft, aerial photographs—pictures of the earth from above—began to be found useful for military and scientific applications. Quite quickly, imaging professionals and scientists realized that it was possible to detect beyond what is visible to the unassisted human eye. Deeper and richer information could be revealed by detecting waveforms from beyond the rainbow of visible light, into the invisible. As it turns out, these hard-to-detect realms of the spectrum offered some of the most meaningful insights. Hidden in these signals were previously unknown facts about Earth that have enabled us to understand our world far more effectively than had been possible.

Many of these sensors measure bands across the electromagnetic spectrum and are known as Electro-Optic (EO) sensors. They record energy wavelengths from the sun that are reflected off or emitted from everything on the ground. These electromagnetic signals include visible light, infrared, and other frequency bands across the reflected energy spectrum.

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Five Things to Consider when Creating a Story Map

Story Maps let you combine interactive maps and scenes with rich multimedia content to weave stories that get noticed. Here are some things you should consider when creating story maps.

Think about your purpose and audience

Your first step is to think about what you want to communicate with your story map and what your purpose or goal is in telling the story. Who is your audience? Are you aiming your story at the public at large, or a more focused audience, like stakeholders, supporters, or specialists who would be willing to explore and learn about something in more depth?

Spark your imagination

Go to the Story Maps Gallery to see some examples handpicked by the Esri Story Maps team to inspire you and highlight creative approaches. You can filter and search the gallery to check out how authors have handled subjects and information that may well be similar to yours. Explore. Get a gut feel for what makes a good story.

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Safe Communities Meet Up Features Senior Advisor to the White House, Program Lead from Department of Homeland Security

Law enforcement across the country are working to fulfill the President’s Police Data Initiative (PDI) to improve public trust and police legitimacy. GIS is an invaluable tool to help communities use open data to protect lives, property, and critical infrastructure. Esri has committed a vast amount of software and resources to help police departments across the nation access and understand information in order to keep communities safer.

The U.S. Department of Homeland Security’s Homeland Infrastructure Foundation Level Data (HIFLD) provides national foundation-level geospatial data that can be used to support community preparedness, resiliency, research, and more. Esri’s ArcGIS platform is the system that provides access to this information.

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Esri Joins Americas Conference on Information Systems as Keynote Sponsor Discussing “The Age of the Location Platform”

By Christopher Cappelli

The annual Americas Conference on Information Systems (AMCIS) is one of the leading conferences presenting research by and for academics in the Information Systems and Technology field. The conference is organized by the Association for Information Systems (AIS), the premier professional association for individuals and organizations who lead the research, teaching, practice, and study of information systems worldwide.

At this year’s AMCIS, Esri will participate for the first time as keynote speaker and sponsor, representing its GIS software. As the world’s leading provider of GIS technology worldwide, Esri is happy to join AIS in educating and inspiring the next generation of IS and IT professionals.

Christopher Cappelli, Esri Director of Global Business Development – Keynote Speaker at AMCIS.

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