Tag Archives: geography
By Gary Sankary
Location is Critical to Retail
Every retail transaction happens in a specific place for a reason. For every item that is purchased, regardless of channel, there is a trail of location specific data points that can give retailers insights into why customers behave the way they do.
Examples of location data can be; where the item was sourced, where the raw materials came from and the cost, how the item was distributed, what stores the item was placed in and finally where the item was purchased. Retailers need to understand if it was purchased in a brick and mortar store and carried home in the trunk, or if it was selected on a mobile device and delivered to the customers’ home an hour later. Each of the events are a series of transactions that happen in a specific place for a reason.
Every one of these locations; the store, the distribution center, the factory, the customer’s home is influenced by the geography and corresponding characteristics around it. A coffee retailer interested in introducing a new line of gourmet, whole bean coffee needs to understand who their target market is, and where they can be found. A retailer interested in enabling home delivery to extend their brand into their customers’ homes in order to drive loyalty and add value, has to be able to understand the costs of home delivery as well as manage a field workforce and the associated assets that go with this capability. Simply, deciding to take orders and sending groceries out with the catering van will not scale as more customers take advantage of this service. Not to mention as the competition begins to offer it and the capability matures from “nice to have” to table stakes.
The Value of Location Data
Best in class retailers are intersecting three data sets to implement their segmentation and marketing strategies effectively. Those data sets are; product information, customer information and location information.
ArcGIS enables a location data management approach to managing and leveraging this data. Our solution provides you with an understanding of where things are across your enterprise and how those things (stores, homes) relate to each other. It also provides insights about how location can impact your business, enabling you to be more efficient in moving products or providing services.
Today, Wednesday, November 16th is GIS Day. Because of a quirk in class schedule, the Geography teachers at Yorktown High School in Arlington, Virginia, celebrated it Monday, November 14. Jennifer Shearin organized presentations from NGA and Esri for seven sections of AP Human Geography at YHS. Mike Cantwell, a GEOINT Officer at the National Geospatial Intelligence Agency gave 160 students an understanding of the importance of their mission. Humanitarian work in Haiti following Hurricane Matthew was showcased from http://nga.maps.arcgis.com/.
Curt Hammill and Brooke Rippy, from the Defense Team at Esri explained how the gift from Esri and Amazon to every school in America could help YHS. Brooke signed up all 160 students for ArcGIS Online accounts at www.arcgis.com. Brooke told the students how she found a job at Esri. “I was interested in Geology, Environmental Science, and Urban Planning, and realized at George Mason University that they all were joined by Geography. I’m excited to work at the company that invented GIS.”
Mike is reaching out to YHS as a part of NGA’s Partners in Education (PIE) program. He remarked, “The Human Geography students at Yorktown High School now have a better understanding of the NGA mission and how NGA uses ArcGIS to support our Intelligence Community and Department of Defense customers.”
World Diabetes Day, launched in 1991 by the International Diabetes Federation, is observed every November 14 to raise global awareness of diabetes and the issues surrounding its treatment and prevention.
Geography can play an important role in diabetes awareness, prevention, and care coordination. In fact, geography is uniquely able to address the complexity of environmental and behavioral factors impacting the management of this chronic disease. In raising awareness of the issues surrounding diabetes and ways to combat it on World Diabetes Day, it is only natural to begin with understanding the geographic burden of this disease. Given the patterns and trends that a GIS can illuminate, the next steps involve assisting in identifying root causes, planning geographically targeted interventions, and engaging with patients and stakeholders.
Last week Esri attended #LATechSummit. The summit brings together over 900 LA technology companies, investors, incubators and startups. Los Angeles is the third-largest technology startup ecosystem in the US and is home to “Silicon Beach” on the west side of … Continue reading
Esri Joins Americas Conference on Information Systems as Keynote Sponsor Discussing “The Age of the Location Platform”
By Christopher Cappelli
The annual Americas Conference on Information Systems (AMCIS) is one of the leading conferences presenting research by and for academics in the Information Systems and Technology field. The conference is organized by the Association for Information Systems (AIS), the premier professional association for individuals and organizations who lead the research, teaching, practice, and study of information systems worldwide.
At this year’s AMCIS, Esri will participate for the first time as keynote speaker and sponsor, representing its GIS software. As the world’s leading provider of GIS technology worldwide, Esri is happy to join AIS in educating and inspiring the next generation of IS and IT professionals.
Your own GIS is simply your view into the larger system. It’s a two-way street. You consume information that you need from others, and in turn, you feed your information back into the larger ecosystem.
Geography is key for integrating work across communities
Modern GIS is about participation, sharing, and collaboration. As a Web GIS user, you require helpful, ready-to-use information that can be put to work quickly and easily. The GIS user community fulfills that need—that’s the big idea. GIS was actually about open data long before the term gained fashion because the people who were doing it were always looking for ways to deepen and broaden their own GIS data holdings. No one agency, team, or individual user could possibly hope to compile all the themes and geographic extents of data required, so people networked about this to get what they needed.
In many cases, just by making a map you are doing analysis. That’s because you’re making the map for a reason. You have a question you want the map to help answer: Where has disease ravaged trees? Which communities are in the path of a wildfire? Where are areas of high crime? It’s also because when you make a map, as with any analysis, you’re making decisions about which information to include and how to present that information. Effective visualization is valuable for communicating results and messages clearly in an engaging way. Here are three key decisions that affect the information a map presents and the story it tells.
The scale of the map itself (the area you’re showing) and the scale of the data you use both affect what your map will show. A classic example of how your choice determines the question answered is whether to show presidential election results by state or by county. While the state-level data does show a distinct national pattern, the county-level map reveals much more nuanced local and regional patterns. Map A answers the question, What is the pattern of states (and electoral votes) won by each candidate? Map B, about voting by county, better answers the question, What is the distribution of Republican and Democratic voters in this election?
Web maps are online maps created with ArcGIS that provide a way to work and interact with geographic content organized as layers. They are shared on the web and across smartphones and tablets. Each web map contains a reference basemap along with a set of additional data layers, plus tools that work on these layers. The tools can do simple things like open a pop-up window when you click on the map, or more complex things, like perform a spatial analysis and tell you the relative proximity of healthy food options by neighborhood.
At their heart, web maps are simple. Start with a basemap and mash it up with your own data layers. Then add additional tools that support what you want your users to do with your web map: tell stories; perform analytical studies; collect data in the field; or monitor and manage your operations.
Virtually anything you do with GIS can be shared using web maps. And they can go anywhere. Web maps work online and on any smartphone, and along with your supporting GIS work, are accessible anytime.
GIS on mobile devices has changed how we interact with geography. With a smartphone you can access maps and data for anywhere on any theme, and because the phone can record where you are, you’re now in position to leverage your full GIS capabilities in the field.
GIS Goes Where You Go
With mobile GIS, your GIS maps and apps go with you wherever you go. That’s a big idea. The integration of the smartphone and GIS carries many implications in addition to the ones described here.
You can use your phone to capture geotagged photos and videos, and then use them to tell and share your stories. You can collect data in the field and update your enterprise information. Your phone can also be used to access enterprise information for your current location so that you have deeper knowledge and awareness.
Last week Jack Dangermond joined Esri’s policy team to host the first GIS and Policy event at the U.S. Capitol Visitors Center. Nearly 100 policymakers convened to learn firsthand how the growing community is using GIS to inform and disseminate public policy.
Congress and its staff are increasingly relying on digital over print information sources, and naturally that drives demand for interactive data products. Most recently, this has led the Congress’s research institution, the Library of Congress, to expand its web GIS offerings. The Congressional Research Service’s GIS Team provides Congress and its staff with many GIS services, including cartographic maps, geodata, and interactive web maps. This shared geospatial analysis enables policy makers to identify how features intersect with proposed policy, and sometimes how those features intersect with a member’s geography.
Maps Communicate Complex Policy
Many communications, digital directors, and press secretaries use web maps to compliment legislative text. Offices are finding that a compelling, trustworthy map noticeably increases the number of times a story is picked-up and shared. Some are using maps to communicate complex policy ideas in an easy to understand way. Readers can identify with policy on a map, understand its impact at the local level, and decide how to act. For example, Senator Wyden’s Medicare Beneficiaries with Chronic Conditions interactive web map enables readers to understand how the standard of care for Medicare beneficiaries with three chronic conditions varies by local geography.