Jim Young, Esri Head of Business Development will be the guest at the Geoawesomness GeoChat on December 1, 2016. Young leads business development activities for Esri in Portland, Oregon and works closely with tech companies and developers to explore the use of location-aware application program interfaces (API) and spatial analytics. He analyzes data from phones, cameras, vehicles, and beacons to find patterns. Young seeks to apply spatial analysis along with computer vision to help retailers, advertisers, and tech companies gain market advantage.
Geoawesomeness is a blog about geospatial technology and all the exciting things surrounding it. With a team of people passionate about GIS from all around the world, Geoawesomeness aims to be not only the best geo-news platform, but also to provide constructive commentary about everything happening in the geo-industry.
GeoChat is a kind of town hall Q&A session hosted by Geoawesomeness, with guests representing the most cutting edge geo companies today.
The Pilgrims didn’t need to look far for food sources when they celebrated the first Thanksgiving at Plymouth Plantation in 1621. Most of those original dishes were local to the area, and included shellfish, venison, fruit, and nuts in addition to turkey. However, as America has grown, not only in population, but in expanse, Thanksgiving dinner has taken on new regional flavors and demands that span the breadth of the entire country. As food in the modern age must now travel hundreds of miles to reach the dinner table, consumers are becoming more concerned about the origins of their consumption choices. Thanksgiving is no exception.
Through GIS technology, we can now see exactly where each part of our Thanksgiving meal came from. Four maps show the locations in the United States that four different staples of Thanksgiving dinner are produced. These maps can be explored easily by clicking through the Where Did Your Thanksgiving Dinner Come From? Story Map.
“Where Did Your Thanksgiving Dinner Come From? Story Map shows where in the United States turkey, sweet potatoes, cranberries, and green beans originate.”
By Gary Sankary
Location is Critical to Retail
Every retail transaction happens in a specific place for a reason. For every item that is purchased, regardless of channel, there is a trail of location specific data points that can give retailers insights into why customers behave the way they do.
Examples of location data can be; where the item was sourced, where the raw materials came from and the cost, how the item was distributed, what stores the item was placed in and finally where the item was purchased. Retailers need to understand if it was purchased in a brick and mortar store and carried home in the trunk, or if it was selected on a mobile device and delivered to the customers’ home an hour later. Each of the events are a series of transactions that happen in a specific place for a reason.
Every one of these locations; the store, the distribution center, the factory, the customer’s home is influenced by the geography and corresponding characteristics around it. A coffee retailer interested in introducing a new line of gourmet, whole bean coffee needs to understand who their target market is, and where they can be found. A retailer interested in enabling home delivery to extend their brand into their customers’ homes in order to drive loyalty and add value, has to be able to understand the costs of home delivery as well as manage a field workforce and the associated assets that go with this capability. Simply, deciding to take orders and sending groceries out with the catering van will not scale as more customers take advantage of this service. Not to mention as the competition begins to offer it and the capability matures from “nice to have” to table stakes.
The Value of Location Data
Best in class retailers are intersecting three data sets to implement their segmentation and marketing strategies effectively. Those data sets are; product information, customer information and location information.
ArcGIS enables a location data management approach to managing and leveraging this data. Our solution provides you with an understanding of where things are across your enterprise and how those things (stores, homes) relate to each other. It also provides insights about how location can impact your business, enabling you to be more efficient in moving products or providing services.
Esri Partners Learn about ArcGIS 10.5 and Network with Federal Partner Community
This year, Esri offered something new for our partners working in the federal market. On October 27, we hosted an event designed to keep them abreast of GIS technology and trends and to connect with the federal partner community. Going forward, this will an annual event, to take place between the annual Esri User Conference in San Diego in July and the Esri Federal GIS (FedGIS) Conference, which is held every February.
The evening event, held at the Esri R&D office in Arlington, Virginia, featured geospatial thought leadership, insight into new technology, and collaboration.
Today, Wednesday, November 16th is GIS Day. Because of a quirk in class schedule, the Geography teachers at Yorktown High School in Arlington, Virginia, celebrated it Monday, November 14. Jennifer Shearin organized presentations from NGA and Esri for seven sections of AP Human Geography at YHS. Mike Cantwell, a GEOINT Officer at the National Geospatial Intelligence Agency gave 160 students an understanding of the importance of their mission. Humanitarian work in Haiti following Hurricane Matthew was showcased from http://nga.maps.arcgis.com/.
Curt Hammill and Brooke Rippy, from the Defense Team at Esri explained how the gift from Esri and Amazon to every school in America could help YHS. Brooke signed up all 160 students for ArcGIS Online accounts at www.arcgis.com. Brooke told the students how she found a job at Esri. “I was interested in Geology, Environmental Science, and Urban Planning, and realized at George Mason University that they all were joined by Geography. I’m excited to work at the company that invented GIS.”
Mike Cantwell – GEOINT Officer at NGA, Jennifer Shearin – Geography Teacher,
Brooke Rippy – Defense Team at Esri
Mike is reaching out to YHS as a part of NGA’s Partners in Education (PIE) program. He remarked, “The Human Geography students at Yorktown High School now have a better understanding of the NGA mission and how NGA uses ArcGIS to support our Intelligence Community and Department of Defense customers.”
The Tucson Police Department hosted its inaugural Data Sharing Event last weekend in support of the Department’s commitment to the White House Police Data Initiative. The event provided a collaborative, innovative, and fun approach to gathering and analyzing data from bicycle and pedestrian collisions, and it generated a robust discussion about distracted behavior. Members from the Tucson Department of Transportation, various Bicycle and Pedestrian Programs, the University of Arizona, civic and social organizations, and other volunteers all participated.
Participants gathered in groups and analyzed redacted reports on the collisions that were in paper format. Esri’s geoform application was to used capture the paper information and map it quickly. Attributes identified by reviewing the reports, injuries, and citations were all collected.
By Kevin M. Kelly
A newly developed International Digital Elevation Model Service (IDEMS) is now available under the umbrella of the International Gravity Field Service (IGFS) of the International Association of Geodesy (IAG). IDEMS provides a focus for distribution of data and information about various digital elevation models, including spherical-harmonic models of Earth’s global topography and lunar and planetary DEM. Related datasets, such as representation of Inland Water within Digital Elevation Models, and relevant software which are available in the public domain are also provided. IDEMS will provide the following DEM related products:
- Compilation, tutorial-style provision and maintenance of information on global gridded DEMs
- Compilation of available national elevation data sets with information on data resolution, methods used for DEM generation and links to providers
- Generation and dissemination of spherical-harmonic models of Earth’s global topography and bathymetry
- Compilation of geodesy-relevant DEM-studies
- Extension of the focus from Earth to Moon and terrestrial planets through compilation of information on available planetary topography models
IDEMS is hosted and operated by Esri, lead by myself and Dr Jianbin Duan (Deputy Director). The new IDEMS website is available at: https://idems.maps.arcgis.com/home/index.html.
World Diabetes Day, launched in 1991 by the International Diabetes Federation, is observed every November 14 to raise global awareness of diabetes and the issues surrounding its treatment and prevention.
Geography can play an important role in diabetes awareness, prevention, and care coordination. In fact, geography is uniquely able to address the complexity of environmental and behavioral factors impacting the management of this chronic disease. In raising awareness of the issues surrounding diabetes and ways to combat it on World Diabetes Day, it is only natural to begin with understanding the geographic burden of this disease. Given the patterns and trends that a GIS can illuminate, the next steps involve assisting in identifying root causes, planning geographically targeted interventions, and engaging with patients and stakeholders.
Our world faces complex challenges that are global in nature but also are increasingly affecting our everyday lives. These challenges occur at multiple scales, locations, time periods, and cross national boundaries. To grapple with these challenges requires robust tools and data sets, and people who can effectively use them. Every day, people are using Geographic Information Systems (GIS) to make decisions that help people live healthier, safer lives on a more sustainable planet. How can someone learn about these tools and data sets, and the people who use them? One way is through GIS Day.
GIS Day (www.gisday.com) provides an international forum for users of GIS technology to demonstrate real-world applications that are making these positive differences in our society. This year, GIS Day falls on Wednesday, 16 November 2016. GIS Day is a fun and engaging way to celebrate the benefits that GIS provides, to learn more about GIS, to showcase the uses of GIS, and to connect with those in your community who are using GIS.
Esri is honoring Veterans Day this year with two Story Maps that both show the unique lives of the brave men and women who have defended the United States.
The Mary Edwards Walker Story Map tells the amazing story of the first and only female Medal of Honor recipient. Born in Oswego, New York in 1832 to a family of iconoclastic egalitarians, Walker was the second woman to graduate from medical school in the United States, and founded her own medical practice shortly upon graduating. Soon after however, the Civil War started, and Walker—a staunch abolitionist—volunteered for the Union Army as a nurse, eventually becoming the US Army’s first female surgeon. After four years of battlefront service, Dr. Mary Walker was awarded the Medal of Honor, the United States of America’s highest military honor.
“Mary Edwards Walker Story Map”