Category Archives: Uncategorized

Who’s Buying Your Products?

By Jessica Wyland

To identify customers, many product manufacturers are turning to location-based data. A recent Harvard Business Review article reported the use of “increasingly granular data, from detailed demographics and psychographics” including age, gender, address, income, and lifestyle.

“You’d be surprised how often a product manufacturer discovers that unexpected consumer groups are accounting for more purchases,” says James Hibbard, an expert in location intelligence and GIS manager for MarketSource.

MarketSource, a proven alternative to sales outsourcing, provides comprehensive solutions for the entire sales ecosystem. Hibbard uses data and maps to help MarketSource’s Fortune 500 clients determine who is actually buying at the retail level. One of the tools Hibbard relies on is ArcGIS Maps for Office.

GeoEnrichment in ArcGIS Maps for Office lets Marketsource compare consumer spending and store sales and quickly identify underperforming and overperforming stores.

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Visualization: What can my map show me?

In many cases, just by making a map you are doing analysis. That’s because you’re making the map for a reason. You have a question you want the map to help answer: Where has disease ravaged trees? Which communities are in the path of a wildfire? Where are areas of high crime? It’s also because when you make a map, as with any analysis, you’re making decisions about which information to include and how to present that information. Effective visualization is valuable for communicating results and messages clearly in an engaging way. Here are three key decisions that affect the information a map presents and the story it tells.

Choose Scale

The scale of the map itself (the area you’re showing) and the scale of the data you use both affect what your map will show. A classic example of how your choice determines the question answered is whether to show presidential election results by state or by county. While the state-level data does show a distinct national pattern, the county-level map reveals much more nuanced local and regional patterns. Map A answers the question, What is the pattern of states (and electoral votes) won by each candidate? Map B, about voting by county, better answers the question, What is the distribution of Republican and Democratic voters in this election?

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Bundle Up for Next Winter

Esri to Showcase Dedicated Snow Solutions at the APWA North American Snow Conference

By Donny Sosa

I appreciate the strategic timing of the upcoming APWA North American Snow Conference: it takes place as the snow thaws—when state and local governments across the country are assessing their performances in post-mortem meetings and grading their overall winter preparedness. I’d wager that the departments who received respectable marks have a GIS-based approach to snow fighting in common. This is a great time of year to ensure the unprepared are triumphant in 2017.

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The Role of Web Maps

Web maps are online maps created with ArcGIS that provide a way to work and interact with geographic content organized as layers. They are shared on the web and across smartphones and tablets. Each web map contains a reference basemap along with a set of additional data layers, plus tools that work on these layers. The tools can do simple things like open a pop-up window when you click on the map, or more complex things, like perform a spatial analysis and tell you the relative proximity of healthy food options by neighborhood.

At their heart, web maps are simple. Start with a basemap and mash it up with your own data layers. Then add additional tools that support what you want your users to do with your web map: tell stories; perform analytical studies; collect data in the field; or monitor and manage your operations.

Virtually anything you do with GIS can be shared using web maps. And they can go anywhere. Web maps work online and on any smartphone, and along with your supporting GIS work, are accessible anytime.

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This Young Professional Soars with a Golden Ticket to USGIF’s GEOINT 2016 Symposium

By Karen Capria

Travis Dennis is packing his bag and heading to Orlando. He is one of 25 young professionals selected by the United States Geospatial Intelligence Foundation (USGIF) to attend the GEOINT Foreward and Symposium, May 15-18. Participants will also attend a mentoring luncheon, special exhibit hall briefings, and an invitation to the USGIF Chairman’s Reception.

With such a great opportunity ahead of him, we sat down with Travis to learn more about his work at Esri and his interests in the GEOINT community.

What is your role at Esri?

My role is as Inside Sales support to the Defense team, part of National Government Sales.

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Join the Esri App Challenge before USGIF’s GEOINT Symposium

By Karen Capria

Esri Washington DC Office                                                                                                       Vienna, VA                                                                                                                                             8615 Westwood Center Dr.                                                                                                                     Vienna, VA 22182                                                                                                                                 May 9, 2016

Excited for the USGIF GEOINT Symposium? We are too, so we’re hosting an App Challenge for the GEOINT community. Participants are invited to mash up data, perform analytics, and produce an interactive product with Esri tools, then present their finished, tested app to a panel of judges.

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Three Things You Can Do with Real-Time Dashboards

Real-time dashboards provide a way to absorb and make meaning from the torrent of real-time information that is used to drive so many decisions. Dashboards are your secret weapon for visualizing and putting meaning behind all of these real-time feeds.

Acquire Real-Time Data

A utility organization may want to visually represent the live status of its network with information that is captured by sensors in the field. While the sensors on the network are not physically moving, their status and the information they send changes very rapidly. Radio-frequency identification (RFID) is being used in a wide variety of environments to keep track of items of interest. Warehouses and logistics companies use RFID to track and monitor inventory levels. Hospitals use it to track equipment to make sure it has gone through proper cleaning procedures before entering another patient’s room.

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Share Your Work—Be Part of this Year’s Plenary

The Esri User Conference is coming soon and I need your help to put the finishing touches on my plenary session slides.

Each year, the plenary session provides an inspiring overview of the state of geospatial technology today. One of the best ways to illustrate that is by sharing examples of your work.

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What is Collector for ArcGIS?

Collector for ArcGIS enables organizations to use maps to gather data in the field and to synchronize the results with their enterprise GIS data. With Collector for ArcGIS you can update data in the field, log your location, and put the data you capture back into your central GIS database directly from your phone or mobile device. This increases accuracy and helps eliminate recording errors. Fieldworkers are much more efficient and accurate, reducing error and time. And Collector for ArcGIS increases the speed at which the information you collect in the field can be put to work throughout your organization.

You can download maps to your device to work offline; use GPS to create and update map data, points, lines, and area features; fill out easy-to-use map-driven forms; find places and get directions; track and report areas you visited—all these are functions of Collector for ArcGIS.

Anywhere that you see people doing work in the field there’s a potential for the application of Collector for ArcGIS. Some examples include:

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Now That the Snow Has Thawed, How’d You Do?

The Year in Review for Winter Maintenance Professionals 

We all know it has been a tough year, with record snow.

Esri promoted this as the year GIS meets snow and ice removal, in part due to the hard work that transportation and public works professionals deal with on an annual basis. But now that the snow has begun to thaw, it is time to reflect on where and how we could have improved and, more importantly, if a location strategy could have played a more impactful role in supporting the work you do.

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