Category Archives: Technology
By Gary Sankary – Head of Industry Marketing, Retail
Every year, more than 30,000 retail analysts, executives, and professionals meet for three days in New York City’s Javitz Center for the National Retail Federation’s annual Big Show. As a retail veteran, believe me when I say there’s nothing in our industry quite like it. It is the largest and most important trade show of the year for retail and retail technology. Retail professionals from every aspect of the industry come to the show to connect, meet with technology partners, and see what’s new in the industry.
The Esri Retail team is excited to showcase many of the ways ArcGIS can help retailers bring precision to their enterprise and extend their capabilities in merchandising, marketing, operations and business intelligence. With the release of ArcGIS 10.5 and Insights for ArcGIS, it’s never been easier for retailers to understand why things happen where they do.
ArcGIS brings precision to retail by enabling retailers to leverage the power of geography in their decision making and execution. Every retail transaction happens in a location for a reason. By connecting data, events, and transactions, retailers can discover the insights they need to find target customers, drive sales, reduce expenses, and engage with their customers. As retailers continue to develop and execute their strategies to support unified commerce, a location data management strategy enabled by ArcGIS is critical.
By Frits van der Schaaf – Head of Business Development, Automotive
The National Safety Council estimated that in 2015, approximately 38,300 people were killed on U.S. roads and 4.4 million sustained injuries. These tragic statistics are compelling car makers to add connectivity to their safety designs. Their cars will connect to an ecosystem of cloud-based networks that share information to make drivers more aware of their environment and avoid accidents.
Equipped with sensors that create a 360 degree awareness field, a connected vehicle gathers road hazard data. A geographic information system (GIS) processes the real-time data and transforms it into useful information. Using live weather data and historical incident data, for instance, GIS can predict the risk of an accident occurring on a specific section of road when it is raining or when fog will make the road hard to see.
GIS will also play an important role in vehicle and infrastructure sensor systems that share real-time data with each other. While drivers are traveling down the road, their vehicles are “talking” with various roadside structures. A geofence around a school and elderly housing can alert a car’s system to tell the driver to slow down inside the zone. Car sensors detect treacherous potholes and report the locations to other drivers and the city. Roadside sensor systems can capture real-time data about highway traffic conditions in the lane ahead and automatically relay it to the car’s dashboard to forewarn the driver.
By Frits van der Schaaf – Head of Business Development, Automotive
Today is the beginning of CES (Consumer Electronics Show). The event in Las Vegas draws close to 177,000 atendees and is the world’s largest gathering focused on the business of consumer technologies.
At CES, Esri will join Microsoft’s connected car showcase also including NXP, IAV, Cubic Telecom and Swiss Re to demonstrate the concept of the connected car where cloud, artificial intelligence, mapping and wireless communications provide a personalized in-car driving experience.
While manufacturers continue to add more sophisticated sensors to cars, data platform providers are extending their web platform services. On-board sensors will stream data back and forth between car and platform via the Internet of Things to create some pretty interesting capabilities that will make driving more convenient.
Working with the Petroleum User Group (PUG) community over the years, we have been privileged to meet many talented individuals who realize that there is no end to learning. They are always open to embracing new ideas, technologies, workflows, and relationships. And it doesn’t seem to matter where or when they discovered the value of spatial technologies, how technical these people are, or how high they may rise within their organizations—they have simply decided to be lifelong learners.
In recent conversations with several of these individuals, we collectively commented that there are now many opportunities to get more involved with the community but recognized that some of them are not as well-known as we may like to believe, nor are they corralled under a single unifying program—hence this blog post. Here we describe several community outreach and education programs available to PUG members.
PUG Membership and Involvement
Twenty-six years ago, a few people gathered in a room at Exxon to discuss how best to leverage a fledgling new technology that the company had started to apply to petroleum-based workflows. Today, the PUG community is thousands strong and spread around the globe through regional PUG chapters. Membership is loosely managed, with an open-door policy to all who are interested. Members can simply observe online or ask questions and share knowledge through the PUG website, or they can take a more active role by attending the various PUG meetings, participating in a working group on a subject area of specific interest, or serving on a regional committee. Activities of the main PUG Steering Committee and regional chapters can be found at the PUG website. We encourage you to register online through LinkedIn, join appropriate regional chapters, and become involved as much as you would like.
Educational Connections and Opportunities
By Mark Cygan – Industry Manager, Mapping, Statistics and Imagery at Esri, and David Watkins – ArcGIS Desktop Product Manager
At the International Map Industry Association (IMIA) Americas Conference this year, Esri took home three awards for its entry ArcGIS Apps for the Field. These apps included Workforce for ArcGIS, Operations Dashboard for ArcGIS, Collector for ArcGIS, Navigator for ArcGIS, and Survey123 for ArcGIS. All these apps work in conjunction to form a unified workflow and eliminate paper-based processes, enabling everyone in the field or office to work from the same data, in real time.
“It was a great honor for Esri to take home these awards,” said David Watkins, Esri ArcGIS Desktop product manager, who provided demonstrations of the apps to the judges and was present at the conference to accept the awards.
The awards Esri’s field apps won include the following:
I am pleased to share the lineup of oral talks and posters that will be presented this December at the 2016 American Geophysical Union (AGU) Fall Meeting in San Francisco. Many know of AGU as among the world’s most well-respected Earth science scholarly organizations, and its annual fall meeting dwarfs our UC by over 10,000 attendees. AGU 2016 expects 24,000 attendees, making it the largest Earth and space science meeting in the world.
You’ll see in the list below of papers, posters and sessions that Esri is leading or contributing on a wide variety of interesting and important projects, many with our federal partners at NASA, NOAA, and the USGS, as well as several universities. This showcases how we are an organization that not only enables great understanding of the world with our products and services, but also performs good science, and contributes well as a member of the scientific community. In addition, we will have a 20′ x 20′ exhibit booth presence, #623 (led by Research & Sciences Industry Manager Drew Stephens) with messaging and demos on multidimensional scientific data and analysis, imagery, big data geoanalytics, The Living Atlas, ArcGIS Pro, Ecological Land Units, Ecological Marine Units, GeoPlanner, Insights, story maps, the web GIS pattern, our commitment to open/interoperable, and more.
Esri’s new Global Content Challenge contest, engaging students all over the world, is proud to announce the winners! With the power of Esri content at their disposal, students told their own compelling scientific stories using the Esri Story Map Journal app. Entrants used their own geographic analyses, visualizations, predictive models, and more to explore a variety of scientific themes.
The contest was open from August to November and Esri was happy to receive ~550 registrations from students in nearly 60 countries, with 70 actual submissions. A distinguished international panel of judges chose projects that best exemplified the spirit of the contest: unleashing the power of Esri’s Living Atlas of the World content.
Jim Young, Esri Head of Business Development will be the guest at the Geoawesomness GeoChat on December 1, 2016. Young leads business development activities for Esri in Portland, Oregon and works closely with tech companies and developers to explore the use of location-aware application program interfaces (API) and spatial analytics. He analyzes data from phones, cameras, vehicles, and beacons to find patterns. Young seeks to apply spatial analysis along with computer vision to help retailers, advertisers, and tech companies gain market advantage.
Geoawesomeness is a blog about geospatial technology and all the exciting things surrounding it. With a team of people passionate about GIS from all around the world, Geoawesomeness aims to be not only the best geo-news platform, but also to provide constructive commentary about everything happening in the geo-industry.
GeoChat is a kind of town hall Q&A session hosted by Geoawesomeness, with guests representing the most cutting edge geo companies today.
By Gary Sankary
Location is Critical to Retail
Every retail transaction happens in a specific place for a reason. For every item that is purchased, regardless of channel, there is a trail of location specific data points that can give retailers insights into why customers behave the way they do.
Examples of location data can be; where the item was sourced, where the raw materials came from and the cost, how the item was distributed, what stores the item was placed in and finally where the item was purchased. Retailers need to understand if it was purchased in a brick and mortar store and carried home in the trunk, or if it was selected on a mobile device and delivered to the customers’ home an hour later. Each of the events are a series of transactions that happen in a specific place for a reason.
Every one of these locations; the store, the distribution center, the factory, the customer’s home is influenced by the geography and corresponding characteristics around it. A coffee retailer interested in introducing a new line of gourmet, whole bean coffee needs to understand who their target market is, and where they can be found. A retailer interested in enabling home delivery to extend their brand into their customers’ homes in order to drive loyalty and add value, has to be able to understand the costs of home delivery as well as manage a field workforce and the associated assets that go with this capability. Simply, deciding to take orders and sending groceries out with the catering van will not scale as more customers take advantage of this service. Not to mention as the competition begins to offer it and the capability matures from “nice to have” to table stakes.
The Value of Location Data
Best in class retailers are intersecting three data sets to implement their segmentation and marketing strategies effectively. Those data sets are; product information, customer information and location information.
ArcGIS enables a location data management approach to managing and leveraging this data. Our solution provides you with an understanding of where things are across your enterprise and how those things (stores, homes) relate to each other. It also provides insights about how location can impact your business, enabling you to be more efficient in moving products or providing services.
By Kevin M. Kelly
A newly developed International Digital Elevation Model Service (IDEMS) is now available under the umbrella of the International Gravity Field Service (IGFS) of the International Association of Geodesy (IAG). IDEMS provides a focus for distribution of data and information about various digital elevation models, including spherical-harmonic models of Earth’s global topography and lunar and planetary DEM. Related datasets, such as representation of Inland Water within Digital Elevation Models, and relevant software which are available in the public domain are also provided. IDEMS will provide the following DEM related products:
- Compilation, tutorial-style provision and maintenance of information on global gridded DEMs
- Compilation of available national elevation data sets with information on data resolution, methods used for DEM generation and links to providers
- Generation and dissemination of spherical-harmonic models of Earth’s global topography and bathymetry
- Compilation of geodesy-relevant DEM-studies
- Extension of the focus from Earth to Moon and terrestrial planets through compilation of information on available planetary topography models
IDEMS is hosted and operated by Esri, lead by myself and Dr Jianbin Duan (Deputy Director). The new IDEMS website is available at: https://idems.maps.arcgis.com/home/index.html.