Category Archives: Industry Focus
By Gary Sankary
Location is Critical to Retail
Every retail transaction happens in a specific place for a reason. For every item that is purchased, regardless of channel, there is a trail of location specific data points that can give retailers insights into why customers behave the way they do.
Examples of location data can be; where the item was sourced, where the raw materials came from and the cost, how the item was distributed, what stores the item was placed in and finally where the item was purchased. Retailers need to understand if it was purchased in a brick and mortar store and carried home in the trunk, or if it was selected on a mobile device and delivered to the customers’ home an hour later. Each of the events are a series of transactions that happen in a specific place for a reason.
Every one of these locations; the store, the distribution center, the factory, the customer’s home is influenced by the geography and corresponding characteristics around it. A coffee retailer interested in introducing a new line of gourmet, whole bean coffee needs to understand who their target market is, and where they can be found. A retailer interested in enabling home delivery to extend their brand into their customers’ homes in order to drive loyalty and add value, has to be able to understand the costs of home delivery as well as manage a field workforce and the associated assets that go with this capability. Simply, deciding to take orders and sending groceries out with the catering van will not scale as more customers take advantage of this service. Not to mention as the competition begins to offer it and the capability matures from “nice to have” to table stakes.
The Value of Location Data
Best in class retailers are intersecting three data sets to implement their segmentation and marketing strategies effectively. Those data sets are; product information, customer information and location information.
ArcGIS enables a location data management approach to managing and leveraging this data. Our solution provides you with an understanding of where things are across your enterprise and how those things (stores, homes) relate to each other. It also provides insights about how location can impact your business, enabling you to be more efficient in moving products or providing services.
Esri Partners Learn about ArcGIS 10.5 and Network with Federal Partner Community
This year, Esri offered something new for our partners working in the federal market. On October 27, we hosted an event designed to keep them abreast of GIS technology and trends and to connect with the federal partner community. Going forward, this will an annual event, to take place between the annual Esri User Conference in San Diego in July and the Esri Federal GIS (FedGIS) Conference, which is held every February.
The evening event, held at the Esri R&D office in Arlington, Virginia, featured geospatial thought leadership, insight into new technology, and collaboration.
Today, Wednesday, November 16th is GIS Day. Because of a quirk in class schedule, the Geography teachers at Yorktown High School in Arlington, Virginia, celebrated it Monday, November 14. Jennifer Shearin organized presentations from NGA and Esri for seven sections of AP Human Geography at YHS. Mike Cantwell, a GEOINT Officer at the National Geospatial Intelligence Agency gave 160 students an understanding of the importance of their mission. Humanitarian work in Haiti following Hurricane Matthew was showcased from http://nga.maps.arcgis.com/.
Curt Hammill and Brooke Rippy, from the Defense Team at Esri explained how the gift from Esri and Amazon to every school in America could help YHS. Brooke signed up all 160 students for ArcGIS Online accounts at www.arcgis.com. Brooke told the students how she found a job at Esri. “I was interested in Geology, Environmental Science, and Urban Planning, and realized at George Mason University that they all were joined by Geography. I’m excited to work at the company that invented GIS.”
Mike is reaching out to YHS as a part of NGA’s Partners in Education (PIE) program. He remarked, “The Human Geography students at Yorktown High School now have a better understanding of the NGA mission and how NGA uses ArcGIS to support our Intelligence Community and Department of Defense customers.”
The Tucson Police Department hosted its inaugural Data Sharing Event last weekend in support of the Department’s commitment to the White House Police Data Initiative. The event provided a collaborative, innovative, and fun approach to gathering and analyzing data from bicycle and pedestrian collisions, and it generated a robust discussion about distracted behavior. Members from the Tucson Department of Transportation, various Bicycle and Pedestrian Programs, the University of Arizona, civic and social organizations, and other volunteers all participated.
Participants gathered in groups and analyzed redacted reports on the collisions that were in paper format. Esri’s geoform application was to used capture the paper information and map it quickly. Attributes identified by reviewing the reports, injuries, and citations were all collected.
By Kevin M. Kelly
A newly developed International Digital Elevation Model Service (IDEMS) is now available under the umbrella of the International Gravity Field Service (IGFS) of the International Association of Geodesy (IAG). IDEMS provides a focus for distribution of data and information about various digital elevation models, including spherical-harmonic models of Earth’s global topography and lunar and planetary DEM. Related datasets, such as representation of Inland Water within Digital Elevation Models, and relevant software which are available in the public domain are also provided. IDEMS will provide the following DEM related products:
- Compilation, tutorial-style provision and maintenance of information on global gridded DEMs
- Compilation of available national elevation data sets with information on data resolution, methods used for DEM generation and links to providers
- Generation and dissemination of spherical-harmonic models of Earth’s global topography and bathymetry
- Compilation of geodesy-relevant DEM-studies
- Extension of the focus from Earth to Moon and terrestrial planets through compilation of information on available planetary topography models
IDEMS is hosted and operated by Esri, lead by myself and Dr Jianbin Duan (Deputy Director). The new IDEMS website is available at: https://idems.maps.arcgis.com/home/index.html.
World Diabetes Day, launched in 1991 by the International Diabetes Federation, is observed every November 14 to raise global awareness of diabetes and the issues surrounding its treatment and prevention.
Geography can play an important role in diabetes awareness, prevention, and care coordination. In fact, geography is uniquely able to address the complexity of environmental and behavioral factors impacting the management of this chronic disease. In raising awareness of the issues surrounding diabetes and ways to combat it on World Diabetes Day, it is only natural to begin with understanding the geographic burden of this disease. Given the patterns and trends that a GIS can illuminate, the next steps involve assisting in identifying root causes, planning geographically targeted interventions, and engaging with patients and stakeholders.
By Christian Carlson
The presidential election is happening tomorrow and government workers are preparing for what is expected to be one of the biggest voter turnouts in history. To support large numbers of voters and increased scrutiny of voting operations, governments are turning to technology more than ever before. Advances in mobile, web, cloud infrastructure and mobility have combined to deliver new capabilities, new deployment patterns and, indirectly, the increased expectations today’s citizens have for government resources. When it comes to this year’s election, increased reliance on technology is evident in both social media outreach and applications designed to provide election-day voter support.
Location for Election Support and Transparency
The use of location as a fundamental element of elections support and transparency has been top of mind for me since the 2016 election season kicked into high gear – which now seems like forever ago. Fortunately, there is good news for governments taking advantage of GIS as they hustle to prepare for November 8.
The U.S. Federal Government is well underway to benefiting from the discounts that have been negotiated by GSA under FITARA by utilizing Esri. USDA, DOI, DHS, EPA, National Guard Bureau, DOT, and USAF have combined their purchasing power to reach the next threshold for FITARA discounts – level 1. This translates to a savings of 2% beginning in 2017 for any and all agencies who license Esri software under FITARA for an Enterprise License Agreement (ELA).
This may mean nothing to many of you – but it is significant to the tens of thousands of clients who license Esri software in the Federal government space. What is FITARA? It is the Federal Information Technology Reform Act (FITARA) which came into effect at the beginning of 2015 to help federal government agencies optimize the cost of IT ownership through better management. Since that time, Esri has been proud to participate and offer our customers government-wide savings based on the aggregate purchase for all Federal agencies.
The Federal agencies are also taking advantage of FITARA discounts beyond ELAs… on software and maintenance as well.
By Christian Carlson
On March 29-30, 2017 Esri will hold the fourth annual Public Sector CIO Summit in Redlands, California. The purpose of the summit is to bring together CIO’s from across world to discuss GIS, its capabilities and how location impacts government. The three previous summits have been very successful and resulted in information sharing, new insight, problem solving and new relationships. It has become an event that I look forward to each year and one that I know I will leave with a better understanding our government challenges and new friendships.
I’ll be upfront and tell you that organizing this event comes with a bit of anxiety. There is an abundance professional events that can be attended each year and I am sensitive to making sure that the events we do are high quality and deliver results that are beneficial. That said, we use our personal experience with CIO’s to drive the content and agenda.
I meet with literally 100’s of government IT leaders each year. I use these engagements to understand trends and information gaps that are common across the government IT landscape. The result is an understanding of the issues facing government CIO’s and how we can better support the community. Below are many of the common themes I hear from CIO’s across the country:
During CCIM Thrive, the annual commercial real estate event from the CCIM Institute, Helen Thompson from Esri and senior executives from CCIM’s top data providers will discuss emerging applications for data in the commercial real estate industry. Helen Thompson is responsible for global marketing strategies in the commercial business development team at Esri. She believes that we are entering a phase of business platforms and geographic understanding supported by Location as a Service (LaaS) which will change the way we think about Big Data and a whole lot more.
In anticipation for CCIM’s big data panel discussion on October 25th in Atlanta, we caught up with Helen to collect her thoughts on Esri’s role in big data, as it specifically relates to commercial real estate.
1. What’s one problem that your business solves for commercial real estate professionals?
Smart real estate investment relies on a combination of local and national market knowledge. Understanding market cycle and opportunity is critical and today the quality of decision making is directly related to the quality of your data and insights. Market data is everywhere and Esri make it easy to find it, blend indicators and understand the implications at national, regional and local levels.