Monthly Archives: May 2016
Focused Tools that Solve Problems
With billions of users worldwide, apps are a technology trend that has captured the world’s attention. Online maps provide the information that powers the use of GIS. And every map has an interface—a user experience for putting that map to use. These experiences are apps, and they bring GIS to life for users.
The Rise of Spatially Intelligent Apps
Apps are lightweight computer programs designed to run on the web and on smartphones, tablets, and other mobile devices. GIS apps are a special breed; they’re map-centric and spatially aware. Seemingly overnight, apps are ubiquitous. Billions of people worldwide run them in their web browsers, on computers and, of course, on their mobile devices. Creating interesting geographically aware apps is now within your reach. From the intuitive Story Map app and Web AppBuilder to the app collection for your smartphone and tablet, the technology required to deploy highly effective apps that can really engage an audience is accessible.
By Jessica Wyland
To identify customers, many product manufacturers are turning to location-based data. A recent Harvard Business Review article reported the use of “increasingly granular data, from detailed demographics and psychographics” including age, gender, address, income, and lifestyle.
“You’d be surprised how often a product manufacturer discovers that unexpected consumer groups are accounting for more purchases,” says James Hibbard, an expert in location intelligence and GIS manager for MarketSource.
MarketSource, a proven alternative to sales outsourcing, provides comprehensive solutions for the entire sales ecosystem. Hibbard uses data and maps to help MarketSource’s Fortune 500 clients determine who is actually buying at the retail level. One of the tools Hibbard relies on is ArcGIS Maps for Office.Continue reading
In many cases, just by making a map you are doing analysis. That’s because you’re making the map for a reason. You have a question you want the map to help answer: Where has disease ravaged trees? Which communities are in the path of a wildfire? Where are areas of high crime? It’s also because when you make a map, as with any analysis, you’re making decisions about which information to include and how to present that information. Effective visualization is valuable for communicating results and messages clearly in an engaging way. Here are three key decisions that affect the information a map presents and the story it tells.
The scale of the map itself (the area you’re showing) and the scale of the data you use both affect what your map will show. A classic example of how your choice determines the question answered is whether to show presidential election results by state or by county. While the state-level data does show a distinct national pattern, the county-level map reveals much more nuanced local and regional patterns. Map A answers the question, What is the pattern of states (and electoral votes) won by each candidate? Map B, about voting by county, better answers the question, What is the distribution of Republican and Democratic voters in this election?
Esri to Showcase Dedicated Snow Solutions at the APWA North American Snow Conference
By Donny Sosa
I appreciate the strategic timing of the upcoming APWA North American Snow Conference: it takes place as the snow thaws—when state and local governments across the country are assessing their performances in post-mortem meetings and grading their overall winter preparedness. I’d wager that the departments who received respectable marks have a GIS-based approach to snow fighting in common. This is a great time of year to ensure the unprepared are triumphant in 2017.
Web maps are online maps created with ArcGIS that provide a way to work and interact with geographic content organized as layers. They are shared on the web and across smartphones and tablets. Each web map contains a reference basemap along with a set of additional data layers, plus tools that work on these layers. The tools can do simple things like open a pop-up window when you click on the map, or more complex things, like perform a spatial analysis and tell you the relative proximity of healthy food options by neighborhood.
At their heart, web maps are simple. Start with a basemap and mash it up with your own data layers. Then add additional tools that support what you want your users to do with your web map: tell stories; perform analytical studies; collect data in the field; or monitor and manage your operations.
Virtually anything you do with GIS can be shared using web maps. And they can go anywhere. Web maps work online and on any smartphone, and along with your supporting GIS work, are accessible anytime.
By Karen Capria
Travis Dennis is packing his bag and heading to Orlando. He is one of 25 young professionals selected by the United States Geospatial Intelligence Foundation (USGIF) to attend the GEOINT Foreward and Symposium, May 15-18. Participants will also attend a mentoring luncheon, special exhibit hall briefings, and an invitation to the USGIF Chairman’s Reception.
With such a great opportunity ahead of him, we sat down with Travis to learn more about his work at Esri and his interests in the GEOINT community.
What is your role at Esri?
My role is as Inside Sales support to the Defense team, part of National Government Sales.
By Karen Capria
Esri Washington DC Office Vienna, VA 8615 Westwood Center Dr. Vienna, VA 22182 May 9, 2016
Excited for the USGIF GEOINT Symposium? We are too, so we’re hosting an App Challenge for the GEOINT community. Participants are invited to mash up data, perform analytics, and produce an interactive product with Esri tools, then present their finished, tested app to a panel of judges.
Real-time dashboards provide a way to absorb and make meaning from the torrent of real-time information that is used to drive so many decisions. Dashboards are your secret weapon for visualizing and putting meaning behind all of these real-time feeds.
Acquire Real-Time Data
A utility organization may want to visually represent the live status of its network with information that is captured by sensors in the field. While the sensors on the network are not physically moving, their status and the information they send changes very rapidly. Radio-frequency identification (RFID) is being used in a wide variety of environments to keep track of items of interest. Warehouses and logistics companies use RFID to track and monitor inventory levels. Hospitals use it to track equipment to make sure it has gone through proper cleaning procedures before entering another patient’s room.
The Esri User Conference is coming soon and I need your help to put the finishing touches on my plenary session slides.
Each year, the plenary session provides an inspiring overview of the state of geospatial technology today. One of the best ways to illustrate that is by sharing examples of your work.