Monthly Archives: January 2016

When Customer Demographics Don’t Match Expected Purchases

Historically, people’s interaction, including where and how, has been captured by different systems. This is because people go through many channels: social media, online apps, email, coupons, or brick-and-mortar stores. Location can be used to collect this information and serve as a common denominator to bring it all together. And this can be easily done with Location-as-a-Service (LaaS).

LaaS is a new concept that combines the two main categories of cloud computer services—platform infrastructure and software as a service (SaaS). LaaS does this in three ways: Continue reading

Posted in Industry Focus | Leave a comment

A Lifeline for Power Lines

Managing the Three Ts of Electric Transmission with GIS

Where were you on August 14, 2003, at 4:00 p.m. (Eastern time)? That’s when much of the northeastern United States was blacked out. No power. Sweaty office workers stuck in elevators from Manhattan to Cleveland. Traffic signals dead everywhere. Tons of food spoiled. At the time, people were still wary from the September 11 attacks.

The culprit for disaster this time? Well, there were many. But two of them were rather skinny Ailanthus trees that had become a little too big for their britches.

The trees grew too close to the heavily loaded Stuart-Atlanta 345 kV transmission line, a major power corridor between the United States and Canada. When transmission lines carry a lot of power, their conductors sag. As fate would have it, at the worst possible time, the sagging lines came in contact with those two little trees. So the line tripped out. This was one in a series of cascading events—which created one of the largest power failures in the nation’s history. Continue reading

Posted in Industry Focus | Leave a comment

What Black Friday Tells Us about Omni-channel and How Location Can Help

Black Friday 2015 saw the most tangible evidence to date that retail has changed. While it remains a key day for sales for both consumers and retailers, consumers are shopping in new ways. They are shopping earlier than ever (some stores opened on Thanksgiving afternoon for Black Friday shoppers) and more cleverly than before (price comparisons between local shops is easy to do thanks to a multitude of apps). The holiday shopping season promotions and huge sales peaks of yesteryear have been replaced by year-round provisions, advanced planning, earlier shopping, and mixing both online and in-store purchase channels.

Total in-store shopping was about the same as a year ago, but online sales grew by more than $1 billion, pushing total sales ahead of 2014. Email promotions drove 25 percent more sales compared with 2014, while for the first time ever, the majority of online traffic came from mobile devices driving traffic through improved apps and mobile sites on tablets and smartphones. Continue reading

Posted in Industry Focus | Leave a comment

Seven Easy Ways to Use Location as a Service

Retail is a location-centric business. Every transaction; every customer’s home address, online search, and IP connection; every coupon offered and used; every delivery, store, and missed omni-channel purchase—each one of these can be analyzed and connected to any and every other action by location.

If retailers use location analytics delivered as a service to drive their omni-channel initiatives, they can know so much more about their customer interactions and expectations. Individual transactions become touch points along a journey to purchase, and new patterns emerge from oceans of data—islands of concrete value and understanding that grow and interconnect, linking silos and breaking down barriers.

Here are seven easy ways to use Location as a Service (LaaS) to bring new insight and add value to every transaction to gain a more intimate understanding of the customer: Continue reading

Posted in Industry Focus | 1 Comment

Web GIS: What Kind of Data is Available?

The mission of every GIS organization is to perform specific functions within its jurisdiction. Each of these departments, groups, or agencies is committed to building key authoritative data layers to support its work. This work includes the compilation of foundational data layers as well as standard basemap layers for their geographies and applications.

For such organizations—and they are myriad in local, regional, state, and national levels around the globe—this information has served as the basis for all of their comprehensive GIS applications. During the early days of GIS, the compilation of these data layers was one of the primary tasks of each organization. As this data was developed, GIS data developers were able to leverage their information resources in various kinds of GIS applications that extend their own work and help their constituents. Continue reading

Posted in Uncategorized | 1 Comment