Tag: Esri Data

The Twelfth Day of the Twelve Days of Esri Holiday Maps – Cookies

On the twelfth day of the holiday, Esri gives to you…a color-coded map of spending on cookies!

As we conclude our Twelve Days of Esri Holiday Maps series, we are ending on a sweet note with cookies.  Enjoyed by everyone from family and friends to neighbors and Santa, cookies complete the holidays.

The map above shows the amount spent on cookies for consumption at home using Esri’s Consumer Spending data by U.S. county.  Counties shaded in red spend more money on cookies than those shaded in pink.  Counties shaded in dark red spend at least 40% more on cookies than the national average.

Esri’s Consumer Spending data estimates current spending patterns by combining the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS) with Esri Tapestry™ Segmentation and Esri’s Updated Demographics.  Data is reported for over 750 products and services and includes total expenditures, average amount spent per household, and a Spending Potential Index (SPI).  The SPI compares the average expenditure for a product locally to the average amount spent nationally. An index of 100 is average. An SPI of 120 shows that average spending by local consumers is 20 percent above the national average.  For more information on Esri’s Consumer Spending Data, please visit http://www.esri.com/data/esri_data/consumer-spending.html.

We hope you enjoyed our Twelve Days of Esri Holiday maps.  

From the Business Analyst team at Esri, we wish you a wonderful holiday and a Happy New Year.  We’ll see you in 2011!

By Catherine Spisszak and David Palomino

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The Eleventh Day of the Twelve Days of Esri Holiday Maps – Charitable Donations

On the eleventh day of the holiday, Esri gives to you…a color-coded map of cash contributions to charities.

The holiday season is not all about finding the perfect gift.  ‘Tis the season to give to those in need by donating to a charity or volunteering.

The map above illustrates the amount spent on cash contributions to charities by county.  Counties shaded in dark green are donating at least 15% more to charities than the national average donation.  Three of the five highest ranking U.S.counties are in California, one donating 190% more cash to charities than the national average.

Esri’s Consumer Spending data estimates current spending patterns by combining the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS) with Esri Tapestry™ Segmentation and Esri’s Updated Demographics.  Data is reported for over 750 products and services and includes total expenditures, average amount spent per household, and a Spending Potential Index (SPI).  The SPI compares the average expenditure for a product locally to the average amount spent nationally. An index of 100 is average. An SPI of 120 shows that average spending by local consumers is 20 percent above the national average.  For more information on Esri’s Consumer Spending Data, please visit http://www.esri.com/data/esri_data/consumer-spending.html.

Please join us tomorrow for our final map in the Twelve Days of Esri Holiday maps.

Happy Holidays!

By Catherine Spisszak 

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The Tenth Day of the Twelve Days of Esri Holiday Maps – Wine

On the tenth day of the holiday, Esri gives to you…a color-coded map of the spending on wine in the U.S.

Whether red or white, a bottle of wine makes a great holiday gift.  Give a bottle of wine to the hostess of a holiday party, a neighbor, a friend, or even to yourself!

The map above shows the amount spent on wine for consumption at home by U.S. county using Esri’s Consumer Spending data.  Counties shaded in red spend more on wine for home consumption than those shaded in pink.

Esri’s Consumer Spending data estimates current spending patterns by combining the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS) with Esri Tapestry™ Segmentation and Esri’s Updated Demographics.  Data is reported for over 750 products and services and includes total expenditures, average amount spent per household, and a Spending Potential Index (SPI).  The SPI compares the average expenditure for a product locally to the average amount spent nationally. An index of 100 is average. An SPI of 120 shows that average spending by local consumers is 20 percent above the national average.  For more information on Esri’s Consumer Spending Data, please visit http://www.esri.com/data/esri_data/consumer-spending.html.

 

Two more days left in the Twelve Days of Esri Holiday Maps!  Please join us again tomorrow for the next map in our series.

 

 

Happy Holidays from Esri!

 

 

By Catherine Spisszak

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The Ninth Day of the Twelve Days of Esri Holiday Maps – Big Screen TVs

On the ninth day of the holiday, Esri gives to you…a color-coded map of the potential for owning a big screen television.

Is there someone on your holiday list that thinks a bigger television is always a better television?  Maybe dropping subtle hints that they can’t read the score of the game on your current tv?  If you don’t want to buy them an eye exam, then you might be in the market for a new big screen television.

The map above shows where in the country households are watching televisions that are bigger than 42 inches in size.  Those counties shaded in dark green are more likely to have big screen televisions in their homes than the counties shaded in light green. 

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Happy Holidays from Esri!

By Catherine Spisszak

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The Eighth Day of the Twelve Days of Esri Holiday Maps – Cappuccino Makers

On the eighth day of the holiday, Esri gives to you…a map of the market potential for espresso and cappuccino makers across the U.S.

Do you know someone that loves lattes but the tough economy has forced them to reduce their visits to the closest barista?  Or maybe you know a coffee lover that craves macchiatos and mochas at midnight?  Don’t just buy them a gift card this holiday season!  A cappuccino maker would be the perfect holiday gift for them or any other espresso enthusiasts on your list.

The map above shows the potential for households to own an espresso/cappuccino maker in the U.S.  Counties shaded in dark red display a higher likelihood to be making homemade lattes than the counties shaded in pink.

Esri’s Market Potential data measures the likely demand for a product in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Come back again on Monday to see the next map in the Twelve Days of Esri Holiday Maps. 

Happy Holidays!

By Catherine Spisszak

 

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The Seventh Day of the Twelve Days of Esri Holiday Maps – MP3 Players

On the seventh day of the holiday, Esri gives to you….a map of the market potential for MP3 players.

Portable audio devices have transformed through the ages from bulky tape players to sleek MP3 players.  Though they might look and sound better than before, portable audio devices have always made great gifts.  The map above shows the potential for MP3 player purchases by county.  Counties shaded in dark green are more likely to purchase an MP3 player than counties shaded in light green. 

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Join us tomorrow for our next map in the Twelve Days of Esri Holiday Maps.  And until then, enjoy wrapping or listening to those new MP3 players.

Happy Holidays!

By Catherine Spisszak

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The Sixth Day of the Twelve Days of Esri Holiday Maps – Laptops

On the sixth day of the holiday, Esri gives to you…a map of the potential for laptop ownership across the U.S.

From the teenager that wants to play games to the grandparent that wants to video chat, laptops appeal to all ages and interests and make great gifts.

This map shows where in the country households are more likely to own a laptop, notebook, or tablet PC.  Counties shaded in dark red have a higher likelihood for laptop ownership than counties shaded in light pink.

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Join us here tomorrow for the next map in the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

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The Fifth Day of the Twelve Days of Esri Holiday Maps – Jewelry

On the fifth day of the holiday, Esri gives to you….a map of the potential for fine jewelry purchases across the U.S.

Whether an engagement ring, earrings, or a string of pearls, fine jewelry is always a popular and highly desired holiday gift. 

This map uses Esri’s Market Potential data to show U.S. counties by their potential for purchasing fine jewelry in the last twelve months.  Areas shaded in dark green have a higher potential, meaning anyone living in counties shaded in the dark green color are more likely to receive a gift of fine jewelry this holiday season.

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Tune in tomorrow for the next map in the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

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The Fourth Day of the Twelve Days of Esri Holiday Maps – Video Game Systems

On the fourth day of the holiday, Esri gives to you….a map of the market potential for video game systems in the U.S.

It seems as though every holiday season brings a brand new video game system to the market.  Because they appeal to all ages and genders, video game systems tend to sell out quickly around the holidays.  So where in the U.S. are households likely to purchase video game consoles?

This map uses Esri’s Market Potential data to show the potential for purchasing a video game system in the last twelve months by U.S. county.  Areas shaded in dark red are more likely to purchase a video game system.

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Come back tomorrow for the next installment of the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

 

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The Third Day of the Twelve Days of Esri Holiday Maps – Cameras

On the third day of the holiday, Esri gives to you…a map of the potential for camera purchases across the U.S. 

Cameras are always a coveted holiday gift.  While selecting the best camera can be a daunting task, many of you will either give or receive a camera this holiday season.  If not, you are sure to use one to take all of those holiday pictures! 

This map uses Esri’s Market Potential data to show U.S. counties by the potential for purchasing a camera in the last twelve months.  Areas shaded in dark green are more likely to purchase a camera.   

For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Tune in Monday for the next installment of the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

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