Tag: demographic data

Tell Us Your Community Analyst Story

By Donna Buhr

Hi Community Analyst Followers, as the Community Analyst Product Engineer I am very excited about this new product. We have received many wonderful comments and accolades about how easy Community Analyst is to use and the tremendous amount of data included in the program. The response has simply been amazing and we are pleased that it is such a hit. Besides the data and the ease-of-use, beta users have found incredible value in the reports, and especially in this economy, we all need to get the best use of our resources. We have also received some great suggestions about how to make Community Analyst even better. We truly value your ideas and will try to incorporate as many as possible in future releases.

If you would like to have your work featured in one of our publications or on stage at a conference, please let us know. We want to hear how you are using Community Analyst, everything from practical problem-solving to cutting-edge solutions. So please, send us your story at cao_feedback@esri.com

Til next time

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ACS Data is Now Available from Esri

By Catherine Spisszak

The American Community Survey (ACS) Data is now available on Business Analyst Online.  However, Esri is not just offering you the ACS Data in reports and color-coded maps.  We have added value to the ACS data and enhanced its usability in two key ways: Continue reading

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Where in the U.S. are Irish Eyes Smiling?

By Catherine Spisszak

The phrase “going green” means something a little different on St. Patrick’s Day.  On March 17th, “going green” means wearing green clothing, drinking green beverages, and celebrating everything Irish, regardless of your descent.

This color-coded map of the 2005-2009 American Community Survey (ACS) data illustrates Continue reading

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Hooked on College Hoops with Esri Market Potential Data

By Brent Roderick and Catherine Spisszak

Swish…nothin’ but net! It’s college basketball tournament time in the U.S.!

Joyous yells and anguished howls are heard from basketball fans everywhere as favorites fall, “Cinderellas” emerge, and brackets are destroyed or vindicated.

So where in the U.S. are people watching college basketball on television? Continue reading

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Celebrate Valentine’s Day with ACS Data

By Catherine Spisszak

Valentine’s Day…it’s a holiday that some Americans love and some love to hate. 

In the spirit of the holiday, we thought it would be interesting to take a look at the newly released 2005-2009 American Community Survey (ACS) data to find out where in America people are more likely to be married or single.

First, let’s take a look at a color-coded map of the percentage of the population age 15 years or older that is single – which includes those that are not married, are widowed, or are divorced.  The county with the highest percentage of singles, according to the 2005-2009 ACS estimate is Kalawao County, Hawaii where 75.6% of the population age 15 years and older are classified as single.  In Rosebud County, Montana, the percentage is much lower with 40.4% of the population classified as single.

Here is a color-coded map of the 2005-2009 ACS data on the percentage of the population age 15 years or older that is married.  Ironically, Loving County, Texas has one of the cutest county names in the U.S. and the highest percentage of population that is married, at a whopping 93.6%.

We can also use the 2005-2009 ACS data to compute a male to female ratio.  Baker County, Georgia is a promising place for single men.  There are 74.3 males for every 100 females there.  Conversely, in Lassen County, California there are 187.8 males for every 100 females.  In Love County, Oklahoma there are 95.1 males for every 100 females.

ACS Data, shown in the maps above, is released annually by the Census Bureau.  It is based on a rolling survey and has replaced the long form of Census 2000.  Now data about income, education, employment, language, migration, citizenship, marital status, and housing characteristics, such as value and rent, will be obtained from the ACS instead of the census sample.  To use data from the ACS, it will be necessary to incorporate estimates of sampling error or margin of error (MOE) which is included with all ACS estimates. 

For more information on ACS Data, please visit our Resource Center on Census 2010 and ACS Data where you can ask questions and provide feedback directly to our Data Development team.  We also encourage you to read three ArcUser Online articles written by Lynn Wombold, Esri Chief Demographer, on the topic ACS.  These articles are entitled:

Note: These maps do not include the Margin of Error (MOE) for each estimate.

Happy Valentine’s Day!

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Do you need help with ACS Data? Look no further.

By Catherine Spisszak

The American Community Survey (ACS) replaces the traditional sample data collected during the decennial census.  This change from a census sample to the ACS creates both challenges and opportunities for all data users.  An understanding of the change in variable definitions, methods of collecting and reporting the data, sample weights, and standard errors (Margin of Error or MOE) will be necessary in order to use the ACS data.

Do you have any questions about ACS or Census 2010 data?  Do you need more information about ACS data and the exact changes that will occur?  Do you want to better understand the Margin of Error and how it will affect your ability to use the ACS data?  Do you have any ideas on how you want to use ACS data or specific data requests?

You’ve come to the right place. Esri can help you.  We have created a Census 2010 and ACS page on our Resource Center.  This page includes a link to provide feedback or ask any questions of our Data Development team.


Please visit http://resources.arcgis.com/Census-2010 and click on the Provide Feedback button (circled in red). 

We look forward to hearing from you.

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Where are Pro Football’s Biggest Fans?

By Brent Roderick

Football fans are busy preparing for the biggest event of the year—the Super Bowl. Last year, an estimated 106.5 million people watched the Super Bowl—the biggest audience for a program in television history.

So just where are these football fans located?

To find out, read Where are Pro-Football’s Biggest Fans? to learn about how Esri’s Market Potential data shows how television viewership of professional football varies around the United States.

Enjoy the game!

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Welcome to Community Analyst!

 by Brenda Wolfe

Welcome to the beta version of Community Analyst!    

We hope you will find this product useful in analyzing and exploring different communities.  Ideally, the data exploration tools in Community Analyst will spark ideas on how communities can be improved or better served that lead to better policy decisions and real changes on the ground.

To get started, we encourage you to watch the 4-minute Quick Start Video available on the Home tab of the application.  It will walk you through the main features of the product, so you can be a pro in no time.

Then we encourage you to use Community Analyst to

  • Analyze and compare areas using the thousands of informative community metrics available in the system. 
  • Find areas that meet your search criteria using the Smart Map Search tool. 
  • Use your findings to determine how to allocate resources for greatest community impact.
  • Share what you have discovered so others can learn too.

We want your feedback! 

As you use the product, we would really value your feedback regarding enhancements you would like in order to be able to answer the types of questions you have in mind.  Your feedback will reach the development team directly each and every time you use the Product Feedback form available from the Home tab of Community Analyst (to the left of the Quick Start Video). So let us know what you think!

Happy exploring!

- The Community Analyst Team

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Esri Address Coder 10.0 Now Available

 By Lucy Guerra

A new version of the stand-alone Address Coder geocoding and data appending software has just been released… Address Coder 10 incorporates 2010 Esri Updated Demographics and Tapestry Segmentation for appending to address records and incorporates updated Tele Atlas reference data for more accurate geocoding.

Address Coder software enables organizations with U.S. address lists to assign a location to their customers for viewing on a map or group them by geographic location, demographic characteristics, or consumer type for targeted marketing.

More information can be found at www.esri.com/software/coder/index.html

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The Twelfth Day of the Twelve Days of Esri Holiday Maps – Cookies

On the twelfth day of the holiday, Esri gives to you…a color-coded map of spending on cookies!

As we conclude our Twelve Days of Esri Holiday Maps series, we are ending on a sweet note with cookies.  Enjoyed by everyone from family and friends to neighbors and Santa, cookies complete the holidays.

The map above shows the amount spent on cookies for consumption at home using Esri’s Consumer Spending data by U.S. county.  Counties shaded in red spend more money on cookies than those shaded in pink.  Counties shaded in dark red spend at least 40% more on cookies than the national average.

Esri’s Consumer Spending data estimates current spending patterns by combining the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS) with Esri Tapestry™ Segmentation and Esri’s Updated Demographics.  Data is reported for over 750 products and services and includes total expenditures, average amount spent per household, and a Spending Potential Index (SPI).  The SPI compares the average expenditure for a product locally to the average amount spent nationally. An index of 100 is average. An SPI of 120 shows that average spending by local consumers is 20 percent above the national average.  For more information on Esri’s Consumer Spending Data, please visit http://www.esri.com/data/esri_data/consumer-spending.html.

We hope you enjoyed our Twelve Days of Esri Holiday maps.  

From the Business Analyst team at Esri, we wish you a wonderful holiday and a Happy New Year.  We’ll see you in 2011!

By Catherine Spisszak and David Palomino

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