John Berry

John Berry
Hello! I'm John Berry, an ArcGIS Online content writer for the Learn ArcGIS Content Team. My job: Write self-help tutorials that introduce and inspire budding students about the joys of GIS. (And when possible, I like to have fun writing them!) Before joining Esri in 2009, I was a newspaper reporter at a variety of publications for nearly 20 years. I moved to California in 2000 partially because I love hiking and skiing--but most of all, I enjoy spending time with my wife Sharilyn and Marshall--our No.1 and only son!

Recent Posts

Expand Your Story Mapping Skills with Learn ArcGIS

Get Started with Story Maps

Telling stories is an art as old as speech itself — but an updated Learn ArcGIS lesson will show you how to add interactive maps, multimedia content, and text to the stories you tell. Get Started with Story Maps is a … Continue reading

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Creating Maps with ArcGIS Enterprise

Get Started with Mapping Using ArcGIS Enterprise

Users of ArcGIS Enterprise cannot always reach into the public internet for training because of the enhanced security policies their organizations demand. But a new Learn ArcGIS lesson bridges that private-public chasm by providing ArcGIS Enterprise users with map-creation training they … Continue reading

Posted in ArcGIS Enterprise, Mapping | Tagged , , | 1 Comment

Help Your Company Reduce Fuel Card Fraud

Analyze Credit Card Fraud

Analyze Credit Card Fraud is a new Learn ArcGIS lesson showing private and public employers how they can investigate employees who take advantage of fuel card programs. In this one-hour lesson, an investigator with a shipping company based on Washington, D.C., … Continue reading

Posted in ArcGIS Online, Local Government, Location Analytics, Petroleum, Security, State Government, Transportation | Tagged , , | Leave a comment

Track Utah Snowplows in Real Time

Oversee snowplows in real time

The city of Sandy, Utah, receives approximately 75 inches of snow fall annually — nearly three times the average of a typical US city. As a result, Sandy officials need to manage their snowplow fleet as efficiently as possible so … Continue reading

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Help San Diego Improve Fire Hydrant Inspection

Manage and complete hydrant inspections

In Manage and Complete Hydrant Inspections, you will assume the role of three San Diego city and fire officials attempting to make the city’s hydrant inspection program more efficient. This new lesson from Learn ArcGIS uses Workforce for ArcGIS, an … Continue reading

Posted in ArcGIS Online, Local Government, Location Analytics, Public Safety, Water Utilities | Tagged , , , , | 1 Comment

Use ArcGIS Pro to save mountain lions in Southern California

MountainLion3

Southern California, although brimming with roads and people, includes mountainous areas that serve as sanctuaries for a surprisingly diverse array of wildlife. Among them are mountain lions — alternatively known as cougars and panthers — who risk life while stalking … Continue reading

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New Learn ArcGIS lesson: Big data and cartography in ArcGIS Pro

Vietnam

In December 2016, the US Department of Defense released digital records involving bombing missions carried out during the Vietnam War. You can now turn all that data into a visually appealing map with a new Learn ArcGIS lesson, Cartographic Creations in … Continue reading

Posted in ArcGIS Pro, Cartographic Design, Defense, Editing, National Government | Tagged , , , , , , | Leave a comment

Research Market Potential Using Esri Business Analyst Web App

Iowa State Capitol

In the 1970s, the Iowa State Capitol in Des Moines had a bird’s-eye view of a downtown in deep decay. Decades later, the iconic building — the ubiquitous television backdrop for nearly every reporter covering the Iowa Caucus — is perched … Continue reading

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Map Your Voters Before the Next Election

Map Voter Data to Plan Your Campaign

Want to win your next election? In a new Learn ArcGIS lesson, you will learn how GIS could help you outmaneuver your rivals on the political battlefield.

In Map Voter Data to Plan Your Campaign, you will assume the role of a campaign manager researching voters for an upcoming election that includes southern Howard County in the U.S. state of Maryland. You will start the lesson by creating a map and geocoding a spreadsheet with the addresses of your potential voters. You will then download a layer of Tapestry Segmentation, developed by Esri as a way to classify American neighborhoods into 67 unique market segments based on a variety of demographic and socioeconomic characteristics. By researching Tapestry, you will learn more about the lifestyles and living standards of your voters as well as gain insight into their values and the issues they care about. Inferences could range from housing costs and college expenses to smartphone taxes and charity giving. Continue reading

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Use ZIP Codes to discover how Americans think, feel, and live.

Tapestry Segmentation

In a new Learn ArcGIS lesson, ZIP Codes are your access into learning how Americans think, feel, and live. Get Started with Tapestry reveals demographic and socioeconomic data for any of the estimated 43,000 ZIP Codes throughout the United States. In the … Continue reading

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