John Berry

John Berry
Hello! I'm John Berry, an ArcGIS Online content writer for the Learn ArcGIS Content Team. My job: Write self-help tutorials that introduce and inspire budding students about the joys of GIS. (And when possible, I like to have fun writing them!) Before joining Esri in 2009, I was a newspaper reporter at a variety of publications for nearly 20 years. I moved to California in 2000 partially because I love hiking and skiing--but most of all, I enjoy spending time with my wife Sharilyn and Marshall--our No.1 and only son!

Recent Posts

New Learn ArcGIS lesson: Big data and cartography in ArcGIS Pro

Vietnam

In December 2016, the US Department of Defense released digital records involving bombing missions carried out during the Vietnam War. You can now turn all that data into a visually appealing map with a new Learn ArcGIS lesson, Cartographic Creations in … Continue reading

Posted in ArcGIS Pro, Cartographic Design, Defense, Editing, National Government | Tagged , , , , , , | Leave a comment

Research Market Potential Using Esri Business Analyst Web App

Iowa State Capitol

In the 1970s, the Iowa State Capitol in Des Moines had a bird’s-eye view of a downtown in deep decay. Decades later, the iconic building — the ubiquitous television backdrop for nearly every reporter covering the Iowa Caucus — is perched … Continue reading

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Map Your Voters Before the Next Election

Map Voter Data to Plan Your Campaign

Want to win your next election? In a new Learn ArcGIS lesson, you will learn how GIS could help you outmaneuver your rivals on the political battlefield.

In Map Voter Data to Plan Your Campaign, you will assume the role of a campaign manager researching voters for an upcoming election that includes southern Howard County in the U.S. state of Maryland. You will start the lesson by creating a map and geocoding a spreadsheet with the addresses of your potential voters. You will then download a layer of Tapestry Segmentation, developed by Esri as a way to classify American neighborhoods into 67 unique market segments based on a variety of demographic and socioeconomic characteristics. By researching Tapestry, you will learn more about the lifestyles and living standards of your voters as well as gain insight into their values and the issues they care about. Inferences could range from housing costs and college expenses to smartphone taxes and charity giving. Continue reading

Posted in Analysis & Geoprocessing, ArcGIS Online, ArcGIS Pro, Local Government, National Government, State Government | Tagged , , , , , , , , , , , , | Leave a comment

Use ZIP Codes to discover how Americans think, feel, and live.

Tapestry Segmentation

In a new Learn ArcGIS lesson, ZIP Codes are your access into learning how Americans think, feel, and live. Get Started with Tapestry reveals demographic and socioeconomic data for any of the estimated 43,000 ZIP Codes throughout the United States. In the … Continue reading

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Stop Missile Attacks on your Base

actionable-intel-218x136

In war zones, rockets are just one tool insurgents use to combat friendly forces (roadside bombs, snipers, and ambushes are also common). GIS aids in the predictive analysis needed to defeat these threats. Actionable Intelligence is a new Learn ArcGIS lesson … Continue reading

Posted in Analysis & Geoprocessing, ArcGIS Pro, National Government | Tagged , , , , , , , , , , , | 2 Comments

Connect Streams to Salmon Migration

Atlantic Salmon

Atlantic salmon (Salmo salar) populations are in decline. Although there are many contributing factors, one of the most important is habitat connectivity. Dams and other man-made structures can block the migration of Atlantic salmon from the ocean to preferred spawning habitat. … Continue reading

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Find Areas at Risk of Flooding in a Cloudburst

Find Areas at Risk of Flooding in a Cloudburst

In recent years, Denmark has experienced a number of sudden, extreme rainfall events. These events, known as cloudbursts, overwhelm stormwater systems and cause flood damage to homes and businesses. One way to help municipalities prepare for the next cloudburst is … Continue reading

Posted in Analysis & Geoprocessing, ArcMap, Hydro, Location Analytics, Public Safety, risk assessment, State Government | Tagged , , , , , , , , , , , | 4 Comments

Restaurant Report Cards

Restaurant Report Cards

Four California health inspectors need your help in efficiently navigating 36 restaurants as part of their daily and unannounced inspections in San Diego County. Considering that county rivals the state of Connecticut in size, it may seem that you have … Continue reading

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Fix Your Traffic Woes with Wok & Roll!

Find ways to keep Wok & Roll in business

The lessons in this project could be applied to any professional business struggling to deliver products and services in the most economical means possible. Continue reading

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