The December update of Community Analyst is here! This update includes several exciting features requested by our users including new analytical capabilities, graphical ways of representing community insights, using your own data, and managing content more efficiently.
Here are the key highlights:
Perform Suitability Analysis
This workflow helps you determine which among the multiple potential locations is the best or worst location for your location criteria. There might be several factors in your location criteria and certain factors may be more important than others to the overall decision. With the new suitability analysis workflow, you can rank and score locations based on multiple weighted criteria and determine locations most suitable for your business.
This workflow can be run on a set of point locations, polygon areas, and standard geographies such as block groups, zip codes, and more. Model your location criteria using two types of parameters – demographic data variables and location attributes from your own data. Assign weights to them, get weighted scores for each potential location, and review their ranks from most suitable to least suitable location.
Create Beautiful Infographics
Create visually compelling infographics in a few clicks and quickly grasp the demographic insights and community information for any locations.
To create infographics, first create an infographic template and then run it for any location you have on the map. Use your own data along with Esri Demographic data. Apply your company’s branding and share infographic templates with your team. View infographics in the site pop up menu and export them as HTML and image.
Add and Use Your Own Data
Using your own data is a critical part of your community analysis. With the new Custom Data Setup workflow, now you can easily bring in your own data, use them along with Esri Demographics data and perform more customized community analysis.
To do this, your data needs to be in a feature layer format in the ArcGIS system. You can consume feature layers, choose which attributes to use, and access them via the Data Browser.
Manage Your Work Using a Project Structure
The new project structure helps you manage your content more efficiently. Projects are a container for storing, organizing, and sharing your content. When you start working on the map, you need to have a project selected so all the content you create including site pictures and site attributes can be saved in the selected project.
Projects use the ‘group’ based sharing model of ArcGIS. A group is a collection of maps and content usually related to a specific area of interest. You can add users to a group and control which members of your organization have access to the content in a group. Using a group allows users to contribute and consume items for better collaboration.
Please note that you will need a Publisher or Administrator role to use the projects most effectively. If you currently have a User role, we highly recommend that you request that your ArcGIS Administrator to grant you a Publisher role.
Here are some key details about projects:
- Contains sites, business search points, reports, and various types of layers including imported layers, web maps, color-coded maps, and layers resulting from smart map search in one place.
- Stores multiple sites in one point, polygon, or geography (e.g. zip codes, block groups etc.) layer which helps you show or remove multiple sites on the map in one click.
- Add site details including pictures, notes, and other information such as parking spaces and building area as well as helps you view any report you ran for that site.
- Saves your color-coded maps and smart maps search results so you can quickly access them later without having to create them again.
- Helps you filter and find content organized in the project table more efficiently.
- Helps access content across the ArcGIS platform so you can use them in StoryMaps, Collector, and other ArcGIS apps. Share your work more easily with your stakeholders, clients, and decision makers within and outside your organization.
Leverage Daytime Population Data and Global Content Updates
We are pleased to introduce a new dataset in the U.S. called Daytime Population which estimates the number of workers and residents in an area during the day. Trade areas can contain very distinct day and night demographic profiles. Esri’s daytime population model provides invaluable insight into an area’s day part population expansions and contractions. These data variables are available on the Market Profile report, in Color-coded Maps and Smart Map Search, and in custom and comparison reports. Learn more with this StoryMap.
Canadian data has been updated with 2016 Environics Analytics data that includes Census, 5 year historic, current year, 3 year projects, 5 year projects, and 10 year projected demographics as well as current year updated for daytime population, household spending, and PRIZM5 segmentation.
In the U.S., the Retail MarketPlace, Major Shopping Centers, and Crime datasets are updated. The ACS data has been expanded to include details on place of birth and citizenship, language spoken at home, and ancestry.
Additionally, 2015 MBR data for 14 European countries (Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, UK) has been updated.