Tag Archives: GIS

A Marketing Student in a Geogeek’s World

By Katherine Desy, Syracuse University Class of 2015

Katherine Desy poses at Esri UC with Mapgirl.

I am one of Esri’s 105 summer interns. I work in the Strategic Marketing Department in Redlands. Currently I am preparing to go back to school for my senior year at Syracuse University where I will finish my bachelor’s degree in marketing and entrepreneurship. To sum up my internship, all I can say is…incredible.

Interns were given the opportunity to travel for a day down to the Esri User Conference which is probably something we were most looking forward to. I was lucky enough to spend two days in San Diego taking pictures, interviewing conference Student Assistants, and just enjoying what Esri UC has to offer. Obviously, having started at Esri a month and a half before the conference, I heard a significant amount about what it was like. I had an idea of what to expect, but I didn’t quite realize the magnitude until I got to San Diego. Here are a few of my observations:

  1. Even if you know next to nothing about GIS, the conference is still wicked cool. I sat in on a technical session that talked about using Esri Maps for Office. Even with little working knowledge of ArcGIS, I will now be able to use maps in my word documents, excel spreadsheets, and presentations. And let me say, I do a LOT of presentations at school, so now I can blow people away with my interactive maps!
  2. Just walking around the conference, especially in the exhibit halls, you get a real sense of how cool GIS is. I saw flying drones, a giant display of sea-level temperature, 3D adventures using the Oculus Rift, and so much more. Coming into Esri, I had no idea the kind of impact GIS had on the world. But seeing everything at the conference made me realize GIS is pretty much everywhere you look and that’s pretty neat.
  3. As someone who wants to be in the marketing field, I found the Tapestry Segmentation booth to be fascinating. The Location Analytics team at Esri has classified US neighborhoods into 67 unique segments based on demographic and socioeconomic characteristics. For someone in marketing, sales, retail or virtually any business that deals with customers, this package is the epitome of useful. There’s even an app that breaks down the types of people based on ZIP code (and by street block if you have an ArcGIS subscription). You can literally receive data down to the block level for anywhere in the country. To me, that’s mind-blowing. Whether or not I end up at Esri full time in a year, I will certainly be using the Tapestry for the rest of my life.

I hope everyone else had a great time at Esri UC! Maybe I’ll be back again next year to write another guest post, but as a full-time employee.

 

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“How May I Help You?”

From customers to CxOs, Starbucks delivers world-class service

More than 70 million customers stop at a Starbucks coffee shop somewhere in the world every week. Customers are the center of what this company does—it has spent over 40 years building relationships, creating a place for communities, conversations, and connections. Everyday Starbucks strives to provide a world-class customer experience in its coffee houses.

The company’s corporate IT department shares this same mission—to provide business customers with world-class business intelligence and information products. Whether it’s coffee or IT, the customer is at the center of what they do.

How is Starbucks able to do this successfully? Laurence Norton, Starbucks’ business intelligence leader focused on strategy and solution delivery, explained at the Esri UC Plenary:

“At Starbucks, we came to the realization that one size does not fit all, whether it’s coffee or IT. For our business customers, this means a location strategy that includes everything from web maps to applications, and everything in between.”

Laurence Norton, business intelligence, Starbucks Continue reading
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Showcase Showdown: Hey, did you check this out? It was so rad.

It’s a geogeek playground! We combed the Esri UC Showcase to find some of the coolest stuff. We felt amazed, inspired, and kind of geeky about what we found. Here’s a roundup.

Trip Out! Virtual Reality like Never Before

Oculus Rift is virtual reality like never before.

It’s virtual reality like you’ve never seen. Esri built a 3D city using CityEngine and, when viewed with the Oculus Rift headset, it takes you there—literally. Climb up to the tops of buildings, roam the streets, jump sky-high. For urban planning, CityEngine + Oculus means you can get a true perspective of a conceptual design. In the future, we will be able to use this virtual reality technology to visit places like ancient Rome or Mars.

It’s a Bird, It’s a Plane, It’s … a UAS!

The UAS goes places you can’t to get data you need.

A UAS looks like a model airplane made of Styrofoam, but this little flier takes photos, uses GNSS RTK, and can help with 3D models. It’s called an unmanned aerial system (UAS). This one, made by Sirius, flies for 55 minutes in almost any kind of weather. Just give it a ground sampling distance and an area in interest, hold it up in the air, push the red button and off it goes. You can control it remotely. How fun is that?

Go Ahead and Try to Break It

How rugged are you?

It’s pretty much indestructible (believe us, we tried). The rugged tablet from Motion Computing can get sandy, wet, dropped, frozen… you name it, it still works. And it features the tough, glare-resistant Gorilla Glass. This is the kind of tablet people need for serious fieldwork where you might get dirty or muddy or stuck in a hailstorm. But it’s also just as handy for softer ventures like retail inventory or mobile sales. You can hook it up to a keyboard for data entry. Oh, and it has all these added features such as a credit card reader, GPS, a barcode scanner, and an RFID reader.

Get to Know Native California

A true Indian princess, and she loves maps!

The Pechanga Band of Luiseno Indians loves GIS. It helps them record their history, preserve their language, and work to save their spiritual sites from development. The team brought its Mobile Museum to show artifacts such as pottery, fishing nets, and tool-making material. Plus, they featured a video of their beautiful creation story and a map of their native place names for Southern California.

Oh Captain, My Captain (Jack Sparrow)

This is the day you will always remember as the day you almost caught Captain Jack Sparrow.

It seems the Black Pearl docked in the San Diego Harbor and its captain took a few days to chat with Esri users on behalf of E-Ring. He mentioned that it’s too bad he didn’t have GIS technology when he was looking for the fountain of youth. Nevertheless, E-Ring helps Esri users by providing cloud-based document management—you can attach docs as features in ArcGIS, or as he called it, “ArrghGIS.”

The Most Awesome Thing Since Hypercolor Shirts

NASA’s Hyperwall is the coolest movie theater in town.

We are so in love with NASA’s Hyperwall, a super high-res giant screen that shows stunning maps and images. It’s the artistic side of data taken from Earth observation satellites. Sit and watch as the display changes every minute or so. You can see maps that show speedy ocean currents, carbon concentrations, population, nightlights, and others.

What Fire? Let’s Look at FireWhat?

FireWhat is technology and a GIS trailer/command center for fighting fires.

FireWhat has a GIS trailer they deploy to help with maps and communication when there is a wildfire. The team showed how they can print out large maps for the incident commander and load iPads with digital maps for the captains to mark up. The wildlandfire.com website shows real-time maps with data including evacuation orders, hot spots, and fire perimeter.

It’s Sort of a Spy Gadget

The laser range finder is more than a fun toy. But, it is fun.

Laser Technology has a range finder that connects to an app. You can focus on any object, up to 1,000 meters away, to find out it’s height and distance from you. The app records the data and organizes it by project. This could be for a forester collecting tree heights, or a utility fieldworker taking pole inventory, or anyone who just wants to know how far away and how tall everything is.

Thanks for Playing the Esri UC Showcase Showdown Where Everyone Wins! 

Esri UC Showcase = Your GIS Playground.

We are grateful to all those who attended Esri UC, and to those who showed their cool GIS solutions at the Showcase. We couldn’t list them all here, but the entire Showcase floor was filled with amazing people and technology. See you next year for Esri UC!

See more of Esri UC.

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The Doctor is In! Get your Data Health Check at Esri UC

Srinivas Suryanarayanaiah, Senior Technical Lead and Project Manager at Esri, answers all your questions about Data Health Checks at Esri UC.

Meet Srinivas Suryanarayanaiah and get your free data health check, only at Esri UC.

Q: What happens during a data health check? Is it painful?
A: It’s completely painless. A Data Health Check is a 45-minute review and analysis of your data by an Esri industry expert. We will use Esri’s data quality management extension ArcGIS Data Reviewer to run diagnostics and help you evaluate overall data quality based on business rules, specific to your industry. If errors are detected, the Esri expert will review key data concerns with you. Any error features will be captured in a separate geodatabase, and we’ll provide an Excel report to take back to your organization.

Q: Why do I need a Data Health Check?
A: First, think about how and why you use your GIS data. GIS is used to help make important decisions for your organization. There can be trouble when you have missing information or data in the incorrect location. A Data Health Check will give you confidence in the quality of your data so you can trust your GIS-based analysis. This year targeted industries include water, wastewater, electric, gas, roads and highways, land records and addressing, and 3D.

Q: What do I need to do if I want to get a Data Health Check?
A: You just need to bring a sample of your data as a file geodatabase and an Esri industry expert will work one-on-one with you to diagnose, explain, and assess the overall quality of your data. Before the Esri UC, send an email to datareviewer@esri.com with your name, organization, contact information, what dataset you are bringing, and preferred date and time.

Q: Do I need to have ArcGIS Data Reviewer to participate in Esri’s Data Health Check?
A: You do not need ArcGIS Data Reviewer to get a Data Health Check. However, if you would like to take advantage of the Reviewer workspace and batch job that is provided to you, you can request a free, 60-day evaluation of the software or purchase this extension to continuously monitor and maintain your production geodatabase quality.

Q: If I have ArcGIS Data Reviewer, can I use the batch job and workspace that is provided to me?
A: Absolutely. We hope that you build upon the currently configured checks and start using the batch checks as part of your data editing and quality control routines.

Q: Aside from the Data Health Checks, what’s your favorite part of Esri UC?
A:
I love talking to users. I really work to understand their GIS needs—such as integration with other enterprise systems, editing workflows, data quality and data deployment using ArcGIS for Server and ArcGIS Online. For me, the best part of Esri UC is the Plenary, the tech workshops, and the exhibits where users can learn about what our partners have to offer.

Register for Esri UC today!

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Lawrie Jordan Talks about the Weather—the Weather Track at Esri UC, That is

Talking about the weather used to be something we did when there was nothing else to talk about. Now, the weather IS the thing to talk about and for good reasons. Lawrie Jordan, Director of Imagery at Esri, tells us why and gives a sneak preview of weather in this year’s special “Weather in GIS 2014” Track, to be held on Tuesday, July 15, in the SDCC Ballroom 20D, from 1:30p – 5:15p.

Meet Lawrie Jordan and attend the Weather in GIS track at Esri UC.

Q: Why is there a focus on weather this year at Esri UC?
A: Weather and GIS are a natural fit. GIS users need useful, real-time information quickly in order to move beyond traditional mapping, and towards supporting dynamic operations and situation awareness.  Together, weather in Esri’s maps & apps provides multiple benefits to the GIS community, driving workflows for emergency response, public safety, asset management, insurance, utilities, infrastructure repair, dispatch, storm water, and more.

Q: What will the weather track offer?
A: The agenda is very rich, with several unique real-world weather use cases, and we’re especially looking forward to the AccuWeather keynote. The format will focus on a very interesting set of lightning talks (no pun intended) plus a “Story Map for Stormy Weather” session and a compelling panel discussion.

Q: What’s the significance of weather data for Esri users?
A: Weather is one of the most dynamic and important data streams that feeds a modern GIS. It also drives the world’s largest industry: agriculture. Weather can give us early warning indications to allow us to plan for severe events, protect lives and property, and to be more resilient in adapting to potential environmental changes.  We can look at droughts, storms, and floods to help predict crop yields. And, weather is used to assist insurance companies and policy holders to better manage assets and minimize risk.

Q: What’s your favorite type of weather?
A: I love the weather in Southern California. I’m from the deep South—Georgia—where there’s a lot of humidity. I really enjoy the weather here in Redlands, especially in Fall and Winter.  In Summer, the evenings are always delightfully cool – my favorite time to take a spin in a classic sports car.

Register for Esri UC today!

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Brian Cross is Listening… What can you tell him at Esri UC?

Q & A with Brian Cross

Brian Cross is Esri’s Director of Professional Services. Here, Brian talks about what Esri UC means to him, what it could mean for you, and why his role at Esri is a dream job.

Talk to Brian Cross, and hear his tech keynote, at Esri UC.

Q: What will you show at Esri UC?
A: I am going to show real demos of real work where Esri has partnered with our users to do interesting and powerful things. One of the coolest things about my job is that I get to be part of exciting projects all around the world. We have hand-picked some of these implementations, focusing on those that  are pushing the envelope and showing different ways people use the ArcGIS Platform, as well as different approaches to rolling out GIS capability.

Q: Can you tell us some of the users you will feature this year?
A: I’m not ready to pull the curtain back yet. I can tell you we are showcasing the latest uses of Esri technology, things like 3D and real-time GIS and ArcGIS Online implementations. This should be interesting to users who are thinking about their own implementation patterns and how to make best use of the current technology.

Q: What does Esri UC mean to you?
A: Esri UC is the time of the year where everything is real. It’s where we get to have human engagement with so many people who use our technology all year long, and to see our users get to spend time talking to each other. It’s really inspiring and very energizing to see everything we are all doing as a community.

Q: What do you want from users at Esri UC?
A: I want to hear the good things, and the bad things—whatever we can do to be better.

Q: What’s your advice for Esri UC attendees?
A: Put yourself out there and meet people. It might seem cliché, but it’s all about relationships and sharing. What’s working for you? What’s not? This is why we have the Esri UC. The conference is also about the moments you get to connect with people. I really enjoy the social dynamic in the evenings. Meet people and learn their story and why they are in San Diego. Pretty much everyone there—from recent college graduates to senior executives—is there to interact spontaneously.

Q: Rumor has it this is your dream job. Can you tell us why?
A: I have been with Esri for 15 years. In college I studied geology and spatial concept, but didn’t get hands on with GIS technology. Then I heard about Esri—a company that combines software and maps—and that they needed people with leadership and management skills. When I got here I realized I was surrounded by colleagues and our users who share a passion for maps; “map geeks” like me!  So yes, for me, this job is a dream combination of all these elements.

Registration for Esri UC is open!

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Esri 30/30: Malaria Analysis in Sierra Leone

Today’s Story: Geospatial Analysis of Malaria Indicator Survey Data in Sierra Leone

Today we travel to West Africa where Catholic Relief Services and Johns Hopkins University conducted a study to assess prevalence, prevention, and control efforts of malaria in Sierra Leone.

Learn about GIS for fighting malaria at Esri UC.

At Esri UC, you will hear from how the team gathered data using mobile devices, then used ArcGIS Online to visualize the data. They used point density tools and choropleths to compare prevalence of malaria, preventative approaches, and access to health facilities across the country. With that information at hand, and easy to share, the team was able to demonstrate to stakeholders the effectiveness of preventative measures. This talk is part of the moderated paper session: GIS for Developing Healthy Societies and Environments.

Hear from hundreds of GIS professionals at Esri UC. Register today!

To find sessions for your industry, click here.

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Esri 30/30: Using GIS to Solve History’s Mysteries

Today’s Story: Where did it really happen? Locating the first shot of the Philippine-American War

Today we go to Manila, 115 years ago, when a single gunshot marked the beginning of the Philippine-American War. Just where that gunshot actually took place is the subject of controversy.

By using historical maps, vector layers, and descriptive accounts, Ariel Blanco from the University of the Philippines was able to determine that the shot that started the Philippine-American War was fired on Sociego Street, rather than the San Juan bridge as previously believed.

Markers of the first shot of the Philippine-American War. Photo: Wikimedia Commons

Learn about the forensic power of GIS and how it can be used to help model some of history’s most notorious events at Esri UC. Ariel’s talk is part of the moderated paper session: Using GIS for Determining Archaeological Locations.

Hear from hundreds of GIS professionals at Esri UC.

To find sessions for your industry, click here.

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Esri 30/30: Diving Deep in the Blautopfhöhle Cave of Germany

Today’s Story: ArcGIS Online for the Spelunking Community—Mapping Germany’s Blautopfhöhle

Hold your breath because today we’re diving into the water-filled Blautopfhöhle cave in Germany’s Swabian Alps. The cave entrance is concealed by sapphire-colored water and wasn’t discovered until the 1980s.

Above ground enterance to Blautopfhöhle cave system. Photo: Wikimedia Commons

Since then, spelunkers and geologists have been exploring the underground river—or karst spring—that stretches a horizontal three-quarter mile distance before opening up into a vast, air-filled cave full of speleothem formations.

At Esri UC learn about how explorers Georg Dilk, Rainer Kettemann, and others mapped the cave by independently contributing data and maps to ArcGIS Online. The collaborative effort helped HFT-Stuttgart university reach a wider audience and integrate multimedia elements into the map for a more dynamic experience.

Learn about using ArcGIS Online for crowdsourcing at Esri UC. Photo: Wikimedia Commons

Georg  and Rainer’s talk is part of the modified paper session ArcGIS Online: Successful Implementations.

Hear from hundreds of GIS professionals at Esri UC.

To find sessions for your industry, click here.

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Esri 30/30: Grow Food Anywhere! Urban Gardens through GIS

Today’s Story: Let’s Grow! Gardens in Parking Lots and Yards

Now we travel to Tacoma, Washington where the people of Hilltop Urban Gardens are busy finding the best locales for community gardens. They use 3D analysis to focus their community outreach and planting plan.

Learn about modeling urban gardens at Esri UC.

Hilltop Urban Gardens, a community-based urban agriculture, justice, and equity organization, is working toward food independence by developing a network of urban farms planted within parking strips and yards. Food produced is shared with participating members of the community.

At Esri UC, Tonya Kauhi of GeoEngineers, Inc., and Dean Jackson, of Hilltop Urban Gardens, will explain how their team used GIS to perform 3D volumetric shadow analysis that identified planting areas with six or more hours of sunlight during the planting and growing season. They used this information to help focus expansion and outreach efforts.

Hear from Tonya, Dean, and hundreds of other GIS professionals at Esri UC.

To find sessions for your industry, click here.

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