Virtually everyone is. The fire marshal who plots out past incidents in hopes of averting future ones. The priest who maps out his church grounds so he can locate problems that need fixing. The student who does demographic research for a marketing class project.

Each of our users has a story to tell, one that we intend to celebrate on a trading card.

Esri UC attendees will receive a starter pack of 'Who is GIS?' trading cards and will also be able to make their own cards.

Are you GIS? Then we want to hear all about you. Come and tell us your story and get your own trading cards made at the ‘Who is GIS?’ booth at the Esri UC inside the San Diego Convention Center. We’ll be in Hall G of the Grand Lobby.

We also hope you will contribute your story to the numerous others you’ll find at esri.com/whoisgis.