Monthly Archives: May 2012
Remember the excitement you felt the first time an envelope or Highlights issue addressed to you appeared in the mailbox? The eager hope you silently mailed to the North Pole along with the letter painstakingly printed in your best handwriting? How many times in the last 24 hours have you clicked Send or some version of “Share” to communicate with friends and family?
Like many organizations these days, the U.S. Postal Service (USPS) is challenged to constrain operating costs while maintaining an acceptable level of service. Did you know the USPS is required by law to fund its own operations and relies on the sale of postage, products, and services to do so? Changes in mailing behavior have had a huge impact on the USPS bottom line—e-mail requires no postage after all.