Tag Archives: mobile
Driving change through GIS
The technology we use today, both in our work and personal lives, has become interchangeable. The smartphone that is available through any retailer today is as capable, or more capable, than what most people need for work. The computer that I used at my desk, just a few years ago, is less capable than the phone that I carry at my hip. One might say that we are holding onto an overabundance of computing potential in our very hand. Add to this the throughput broadband and 4G wireless networks allow. One only has to watch the news to see how citizens are reacting to this abundance of connectivity. Information about your family, friends, and business acquaintances is at your fingertips. So is information about your bank accounts, credit cards, hotel reservations, or a sale at your favorite store. But government is a different animal—it is cautious and slow to change. And it is this change that occupies the thoughts of many public leaders. Just as we’re growing to expect more information and answers at our fingertips, citizens’ expectations of government are also growing. Continue reading
Technology and the great recession have changed retailing forever. Gone is “Clonetown USA” with its repetitive retail landscape replaced and redesigned to engage the customer on their own terms. Today, it’s all about doing business locally, bringing your store to the customer rather than thinking the customer is inclined to seek you and your products out at your store. AppFire caused a major media buzz when they announced in January 2011 that the average Smartphone user spends just over three quarters of their 84 minutes a day using maps, social networking, and other activities immersed in the Web. The least important thing we now do with our phones is talk!
Smartphones have empowered the tech-savvy consumer and as a result stores are porous. According to the Mobile Movement Study, 95 percent of smartphone users have looked for local information and 70 percent use smartphones while shopping in-store to price compare or find the best place to purchase a product. For the retailer the most important statistic is that about the same number visit the business they search and 53 percent actually purchase.