Tag Archives: GIS
Location analytics gives global manufacturers new visibility into each stop on the way to the shopper
When pork was found in Ikea’s moose lasagna in Europe, as you can imagine, this had significant ramifications with both the Jewish and Islamic communities.
Cadbury suffered a major brand debacle because swine DNA was found in candy bars for sale in Malaysia—a predominantly Muslim nation.
What if we could see every touch point and monitor all the processes that are necessary at this vast global scale to get that chicken nugget safely from a meat packing plant to your toddler’s table? Continue reading
Asking questions and developing answers using a common vocabulary leads to better decision making.
As discussed in a previous post, spatial analysis can be viewed as a kind of common language used across an organization. It starts with a set of questions, such as Where are things located in the world?, What is nearby?, and How are things connected?, and then sets about answering those questions by leveraging the power of GIS.
Imagine a bank with a number of different branch locations, along with locations of all the customers they service in a specific geographic region. The bank can use spatial analysis to better balance its service to these customers based on drive time analysis and delineate geographic areas with similar capacity. Continue reading
A new generation of credentials herald better times ahead for adult education and workforce development.
Have you noticed the proliferation of GIS credentials?
Hundreds of GIS certificate programs, dozens of specialized master’s degrees, and even a few bachelor’s degree programs have sprung up at colleges and universities at an accelerating rate since the 1990s. The absence of standards and accountability for academic certification contributed in part to the rise of GIS professional certification programs. These credentials are conferred by a few professional societies rather than many individual academic institutions.
Location analytics helps retailers breathe new life into old strategies.
Online shopping is well understood. We don’t only know how many people visit an online retail site. We also know that changing the size of a picture by a few pixels will generate more sales. We can even see if online shopping carts have been abandoned, what items people have viewed, and how long visitors have stayed on a page to calculate their interest in buying a product.
But when it comes to knowing how many people shop at a physical store, traditionally we scratch our heads. We’ve been trying to figure out those details for more than a hundred years. And don’t get me started on “dark shoppers”—customers that visit a store but don’t purchase. Unlike online shoppers, “dark shoppers” don’t leave an activity trail. There’s been a lot of talk about how in-store beacons will change this, but the jury’s out on how shoppers will respond. Continue reading
Providing spatial functionality across systems and devices empowers organizations.
[Note: This is the latest post in our Managing GIS series.]
“Platform” is a trendy word these days when it comes to discussing technology. According to Wikipedia, a Computing Platform is:
“…in the most general sense, whatever pre-existing environment a piece of software is designed to run within, obeying its constraints, and making use of its facilities. Typical platforms include a hardware architecture, an operating system (OS), and runtime libraries.”
No matter how you define it, we can all agree that a platform is powerful and can offer a lot in terms of support for business. Continue reading
An interview with Kevin Butler about the integration of ArcGIS and SciPy
Geography is the science of our world, and GIS is a foundational technology for helping us to better understand that science. To further strengthen the link between GIS and science, today at the Esri Ocean GIS Forum we’re pleased to announce the integration of ArcGIS with SciPy, a Python-based ecosystem of open-source software for mathematics, science, and engineering.
I recently caught up with Kevin Butler, a Product Engineer with the Geoprocessing and Analysis Team, to ask him a few questions about the integration between ArcGIS and SciPy. Continue reading
With a strong GIS platform, you can begin building a smart community today.
The term smart city has been gaining quite a bit of attention lately. Known by many names—livable communities, sustainable cities, resilient cities, and even smart nation or subsets like safe cities, healthy communities, and coastal resilience—the objectives are fairly similar, that is, to build a government that is more responsive, productive, efficient, transparent, and more engaging with its citizens. At Esri, we have opted to embrace two terms: smart communities and resilient communities. Building smart communities reflects national, state, regional, and local governments’ desire to improve quality of life. Building resilient communities relates to assisting governments in preparing for and recovering from man-made and natural disasters such as hurricanes, floods, earthquakes, economic collapse, or climate change. Continue reading
Finding a balance between consumers and companies when sharing geolocation information in the age of big data analytics.
Recently we returned from a retail conference where we highlighted to attendees the differences in perception and attitudes they have toward location data, depending on whether they are using it in their personal or professional lives.
This was the type of conference where those big-box and household-name retailers you see every day send their people in charge. They meet and discuss different ways to sort out the massive amounts of data they capture from today’s digital world. Their main purpose? Turn that data into hard results. Continue reading
Increase your customer base by putting actionable information into the hands of people that need it.
As we’ve already mentioned in our Managing GIS series, the expectations of mapping have changed for both executives and your customers—the consumers of geographic information. In a government agency, your customers are not just your colleagues, but also the public. As GIS professionals, we have to adjust to this changing landscape, and in doing so we are provided with new opportunities to make ourselves indispensable by showing the full value that GIS can actually bring to the organization. And one of the keys to doing this is to increase our customer base by exceeding their expectations.
Several years ago, I was in a meeting with a GIS manager and a CIO. The Community Planning Director interrupted the meeting briefly and asked the GIS manager for an updated map of foreclosures in the county. The GIS manager quickly agreed to do this, the director left, and our meeting continued. It was absolutely all I could do not to stop the director before he left and ask him one important question:
“Why do you need the map?” Continue reading
Interactive Maps Communicate Real-time Information to Plug the Holes
We have all heard the term safety net. It’s a system, a policy, a program, or device used to protect its owners just in case something bad happens. For example, people often refer to social security as a safety net for older people who don’t have a pension. The term comes to us from the circus, where large, roped nets are set up below trapeze artists. Without the nets, sweaty palms or small distractions could mean instant death. But with the net, they fall harmlessly and land with only a fright. However, most trapeze artists never want to fall. First of all, falling is a sign of failure. Second, when the term originated, the circus actors didn’t trust the integrity of the net, as circuses had and have notoriously bad maintenance. Safety nets have flaws. Trapeze artists know that. Some nets even have holes. Continue reading