While their behaviors confound retailers and marketers, we’re starting to gain a better understanding of what makes this cohort click.
Do you know any Millennials? You might even be a Millennial yourself.
Milliennials are contradictions, alternately described as lazy, entitled, idealistic, close to family, and racially diverse. Pew Research notes that Millennials are not bound to organized politics or religion, support a more activist government, are linked by social media, carry debt, and are optimistic about the future.
Demographers disagree about the exact time frame this huge group encompasses. Some say that Millennials were born between 1982 and sometime in the early 2000s. Pew Research says that Millennials range in age from 18 to 33 years. Continue reading
Finding a balance between consumers and companies when sharing geolocation information in the age of big data analytics.
Recently we returned from a retail conference where we highlighted to attendees the differences in perception and attitudes they have toward location data, depending on whether they are using it in their personal or professional lives.
This was the type of conference where those big-box and household-name retailers you see every day send their people in charge. They meet and discuss different ways to sort out the massive amounts of data they capture from today’s digital world. Their main purpose? Turn that data into hard results. Continue reading
Increase your customer base by putting actionable information into the hands of people that need it.
As we’ve already mentioned in our Managing GIS series, the expectations of mapping have changed for both executives and your customers—the consumers of geographic information. In a government agency, your customers are not just your colleagues, but also the public. As GIS professionals, we have to adjust to this changing landscape, and in doing so we are provided with new opportunities to make ourselves indispensable by showing the full value that GIS can actually bring to the organization. And one of the keys to doing this is to increase our customer base by exceeding their expectations.
Several years ago, I was in a meeting with a GIS manager and a CIO. The Community Planning Director interrupted the meeting briefly and asked the GIS manager for an updated map of foreclosures in the county. The GIS manager quickly agreed to do this, the director left, and our meeting continued. It was absolutely all I could do not to stop the director before he left and ask him one important question:
“Why do you need the map?” Continue reading
Just 25 years ago, life was very different for US residents. Few people used e-mail, “the web” was about spiders, and “portable phones” generated more derision than envy. Schools had some Apple IIs, Macs, PCs, or labs, but no school had hundreds of kids with constant access. How things have changed. Now digital learning helps kids whenever, wherever—at least, some kids. In 2013, President Barack Obama launched ConnectED, challenging businesses to help get all US schools into digital learning with more devices, more connectivity, more digital content, and more training for teachers.
In late May 2014, the White House announced Esri’s contribution to ConnectED: ArcGIS Online organizational subscriptions for any K–12 school in the United States. With major support from Amazon Web Services, kids in any US school can make maps and analyze data using powerful, professional web-based GIS, connected anytime and anywhere—on a computer, tablet, or smartphone. Continue reading
Interactive Maps Communicate Real-time Information to Plug the Holes
We have all heard the term safety net. It’s a system, a policy, a program, or device used to protect its owners just in case something bad happens. For example, people often refer to social security as a safety net for older people who don’t have a pension. The term comes to us from the circus, where large, roped nets are set up below trapeze artists. Without the nets, sweaty palms or small distractions could mean instant death. But with the net, they fall harmlessly and land with only a fright. However, most trapeze artists never want to fall. First of all, falling is a sign of failure. Second, when the term originated, the circus actors didn’t trust the integrity of the net, as circuses had and have notoriously bad maintenance. Safety nets have flaws. Trapeze artists know that. Some nets even have holes. Continue reading
In their insightful book about the science of successful learning, Make It Stick, Peter C. Brown, Henry L. Roediger III, and Mark A. McDaniel spell out some truths about learning. In addition, they dispel some preconceived notions that many of us may have about learning that simply aren’t valid. I believe that three of these truths are instructive as to how we as the GIS community should approach teaching and learning with GIS: learning is deeper and more durable when it’s effortful, learning requires a foundation of prior knowledge, and putting knowledge into a larger context helps learning.
Spatial analysis is built in to who we are, and is becoming a common language across organizations
You may not realize it, but you learned about spatial analysis at an early age—probably around the time you started walking. At around two years old, you started to become aware of where you were at any given moment. Soon after that, you started learning how to navigate—from room to room, from inside to outside, and learning how to get from home to school. And at some point, you developed the ability to recognize spatial patterns—a street changed from being safe to dangerous—neighborhoods had their own characteristics.
Spatial analysis is how we understand our world—mapping where things are, how they relate, what it all means, and what actions to take. That’s why whenever we look at maps, we inherently start turning them into instruments for making decisions. Continue reading
[Note: This is the fifth post in our new series about Managing GIS.]
Trying to build a GIS without completing a proper system architecture design can lead to system deployment failure. System architecture design is a process developed by Esri to promote successful GIS enterprise operations. This process builds on your existing information technology (IT) infrastructure and provides specific recommendations for hardware and network solutions based on existing and projected business (user) needs.
There are several critical deployment stages that support a successful implementation. Understanding the importance of each stage and the key objectives for success leads to more effective enterprise implementations. The figure below shows a series of typical system deployment stages for building and maintaining successful enterprise GIS operations. Continue reading
Change is inevitable. So embrace it, plan for it, and make the most of it.
[Note: This is the fourth post in our new series about Managing GIS.]
“Nothing endures but change.”
That quote is credited to Heraclitus of Ephesus, an ancient Greek philosopher. In the fifth century BC, the importance of change was evident. And so it also is today.
For a more contemporary view of the importance of change, let’s turn to Jack Welch, Chairman and CEO of GE from 1981-2001. During that time, the company’s market capitalization had a 30-fold increase of more than $400 billion. He was named the “Manager of the Century” by Forbes magazine in 1999. Continue reading
Beyond ROI, Key Performance Indices and GIS Close Performance Gaps
[Note: This is the third post in our new series about Managing GIS.]
A common question we get from our utility customers is, “What is the return on investment (ROI) for GIS?” The reason is most utilities need to justify the cost of building, upgrading, or enhancing their GIS (e.g., investing in a tablet-based damage-assessment app) or doing the same with their GIS data. That justification takes the form of a financial study that answers these questions: What is the payback period of GIS? What is its impact on balance and income sheets? What is the cash flow for the project?
Utility financial people call these hard-dollar savings. Hard-dollar savings are a common measuring stick by which to judge the merits of an investment. Continue reading