Anticipation and Anxiety for Students and Retailers
As summer vacations end, students eagerly or anxiously anticipate a new school year, new teachers, and new friends. Retailers also anticipate the Back to School (BTS) season, hoping that fickle consumers will buy their merchandise. The BTS category includes clothes, electronics, and school supplies for elementary, high school, and college ages.
When does BTS shopping begin? Traditionally, the BTS season began in late July and finished soon after school opened. This timeframe is longer now because some consumers prefer to replenish supplies throughout the year, or wait until the holidays to buy electronics and clothing.
Likelihood of using coupons (US average: 100).
Google Trends says that searches for back-to-school supplies and apparel are consistent across the country. It’s when consumers search that varies a lot, especially by region. For example, Google notes that searches for “bags and packs” tend to start in late June in the Deep South, expand westward, and then head to the Midwest and the Northeast. By mid-July, the whole country is in the market. Continue reading →
A brilliant electrical engineer approached me with a request. He asked if we could model a complex control system in electric substations with GIS. To better understand what he wanted to do, I asked what problem he was trying to solve. He described several. First, the control system took incorrect action when faced with a failure in the power system. What happened was the control system tripped out a larger section of the grid than was necessary. The engineer thought that modeling the control system in GIS could help diagnose and ultimately correct this problem. I told him this was possible, but it would be complicated.
He was overlooking major, obvious problems that carried big impact.
I tried to change the subject. I asked the engineer what was the biggest problem facing his company. He asked what I meant. What was the biggest problem from an engineering perspective? From another? I clarified. I meant, generally, what was his company’s biggest problem? He said bad data, poor engineering standards, budget cuts, inconsistent operating practices, and more. I pressed further. Finally, he said, “Well, 60 percent of our customers don’t pay their electric bills. Is that what you mean?” Continue reading →
From web GIS to apps and more, here are the top five conference takeaways that show how GIS shapes national government.
In July, more than 14,000 GIS enthusiasts traveled to San Diego, California, for the Esri User Conference (Esri UC). From the moment Esri president Jack Dangermond took the stage at the Plenary Session the focus was clear—people are applying geography to create smarter communities, smarter organizations, and smarter nations.
There were so many exciting sessions, workshops, networking events, and exhibits. To give you a look at the most important news, we’ve narrowed down the top five things you should know. Here’s what’s trending in GIS.
Web GIS—The Future Is Now
Organizations use web GIS to drive efficiency and connectivity like never before. GIS-based portals are more than websites; they are hubs people depend on to do their work every day. The integrated ArcGIS platform transforms how national government staff make use of the web to map, analyze, manage, and communicate critical data. Innovative public-facing portals go a long way in connecting national governments with citizens. ArcGIS Open Data portals, for example, empower citizens to find the data they need to drive research, business ventures, and other important initiatives. Continue reading →
Five Ways to Extend the Value of GIS Across Organizations, Communities, and the World
Big things are happening in the world of maps and mapmaking. A convergence of technology and social trends has pushed geographic information systems (GIS) onto the Internet in a significant way, and the vision of a global Web GIS has been realized.
Web GIS gives GIS managers a new set of tools to help extend the value of geographic information well beyond traditional boundaries. Here are five tools you can start using today to spread the power of GIS throughout your organization, across your community, and to the entire world on the web.
1. Tell Your Story Using a Map
Storytelling carries the potential to affect change, influence opinion, create awareness, raise the alarm, and get out the news. Using a map to help tell your story gives you the power to inform, engage, and inspire people in your organization and across the globe.
Big data is measured by volume, velocity, and variety. My colleague and fellow big data lover Mansour Raad recently highlighted how these three measures themselves are increasing almost exponentially in today’s sensored world while talking at one of the commercial business special interest groups (SIGs) during the Esri User Conference (UC).
Big data is expanding at an ever increasing rate. Businesses need to find a way to manage and measure it to be successful.
We no longer store and batch process data. Today, everything is in a stream—a misnomer when we consider the tidal wave of data. We have also become living, breathing, walking, talking sensors thanks to our smart phones and Fitbit-like devices that track us as we are active, eating, and even our sleep. Continue reading →
Leverage Esri’s Market Potential data to help tap in to this multi-billion dollar industry.
Visiting a theme park as a vacation destination or a special day trip is on thousands of people’s bucket lists. The International Association of Amusement Parks and Attractions (IAAPA) counts more than 400 amusement parks and attractions in the US. The IAAPA noted in 2011 that 25% of Americans surveyed had visited an amusement park in the last 12 months, and that 43% of indicated that they planned to visit an amusement park in the next year.
Theme parks are a multi-billion dollar industry. For example, in 2014, Disney Parks and Resorts was by far the largest amusement and theme park company in terms of global revenue. With revenues exceeding $15 billion US dollars, Disney generated almost six times that of its closest competitor, Universal Studios Theme Parks (source: Statista). Continue reading →
Esri holds the rare position of having worked across the community spectrum for more than four decades with governments of all sizes as well as businesses, NGOs, start-ups, academic institutions, students, and citizens. Millions of people use Esri’s mapping and spatial analysis capabilities every day. Through the experiences gained in these customer engagements, Esri has created a path for communities of all sizes to work toward becoming smart communities.
Step 1: Start with a World-Class GIS Platform
The first step is to adopt Esri’s ArcGIS platform. The ArcGIS platform provides a scalable solution that is designed to meet the needs of all stakeholders. GIS professionals who craft spatial analyses, maps, and apps have all the rich desktop, server, and online tools available for data creation, analysis, and sharing. This valuable content can be delivered across an organization to anyone, on any device, anywhere, anytime. Colleagues who consume maps and data can easily discover and use what they need, then add their own intelligence to the maps in a collaborative online environment. Interactive maps and data can be shared across the organization or externally, increasing the reach and impact of all contributors. Live map services enable online maps and apps to display real-time data, which is invaluable for smart community collaboration. Continue reading →
Teaching spatial thinking empowers the populace with the skills to understand and act upon the big issues facing planet Earth.
People have always been fascinated with investigating their home—the Earth. To help understand our planet, ancient scholars in Rome, Greece, and China founded the study of geography more than 2,500 years ago.
Today, spatial thinking is more relevant than ever before, as issues such as climate change, economic globalization, urban sprawl, biodiversity loss, sustainable agriculture, water quality and quantity, crime, cultural diversity, energy, tourism, political instability, and natural hazards grow in importance on a global scale but also increasingly affect our everyday lives.
To grapple with these issues requires a populace that has a firm foundation in spatial thinking—a populace that can see the “big picture,” but that also understands how different patterns and trends are related, from a global scale all the way down to their local community.
Spatial thinking is concerned with all of the relevant issues of our time, because all of these issues have a geographic component. Continue reading →
Using GIS to Identify Gaps in Care, Increase Food Security, Combat Big Tobacco, and Much More
Complex health data is no longer restricted to static forms and tables. Today’s health and human services professionals interpret facts and figures in a geographic context. Interactive maps and spatial analysis help them prioritize spending, site service locations, identify vulnerable populations, and tell their stories.
The following five story maps illustrate some of the ways GIS is modernizing and transforming health throughout the world.
Mapping the Story of Health Disparities
Everyone deserves to be healthy. Unfortunately, factors such as race/ethnicity, gender, socioeconomic status, and geographic location can prevent people from getting the care and resources they need. Unequal differences in health status and gaps in care, known as health disparities, put vulnerable populations at a higher risk for preventable diseases and health conditions. Continue reading →