Category Archives: Uncategorized

Squeeze Play: Generation X is Stuck in the Middle

Sandwiched Between Baby Boomers, Millennials, Parents, and Kids

Since they were first identified, the huge Baby Boomer and Millennial cohorts have fascinated demographers and sociologists. As they moved through their lifestages, these two groups influenced life in the US; however, over the years, Generation X (GenXers) was stuck in the middle and largely ignored.

So, who are the GenXers? According to Pew Research, GenXers are stuck in the middle of everything. Demographically, they’re between the ages of 34 to 49; not old, but not young. Pew also notes that they are more racially and ethnically diverse than Boomers (61 to 72 percent), but less diverse than Millennials (57 to 61 percent).

Generation X households are scattered across the US. Some counties in the Greater Denver metro area count GenXers as more than 12% of the total population. Many GenXers also live in Clark County, Nevada (14% of 2,083,955 people) and Lexington County, South Carolina (14% of 278,599 people). However, only 7% of the 47,255 people in Whitman County, Washington are GenXers. This map shows where you can find GenXers by county in the US. View the interactive map.

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Location, Location, Location…Platform

Three companies describe how they use a location platform for commercial real estate.

Real estate is no longer just about “location, location, location.” It relies on location, information, and timing to identify and bring to completion the best developments. Having access to reliable, relevant, and timely location intelligence and insight allows real estate professionals to focus on the business at hand: delivering the best deals for all involved.

The right tools allow you to use insight, creativity, and objectivity to work out the best deal for you and your clients by applying the right information about particular locations to bring your vision to reality. Esri’s ArcGIS platform provides the tools and data you need to move on a decision quickly, and reap the benefits. Three different commercial real estate companies describe how they are able to address the business at hand using the ArcGIS platform. Continue reading

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Cinco de Mayo: Celebrated in the US and around the World

Cinco de Mayo (May 5th), a national holiday in Mexico, marks the anniversary of the Battle of Puebla, when against overwhelming odds, the Mexican Army defeated French forces. To commemorate the victory and acknowledge their ancestry, many Mexicans in the US and around the world will participate in parades, dancing, mariachi bands, and festivals that are part of the celebrations. Traditional Mexican food along with Dos Equis and Corona beer is often served or sold.

Thanks to American marketers, Cinco de Mayo celebrations are bigger in the US than in Mexico. Adding color and spice, this holiday has introduced cultural favorites such as piñatas, bright costumes, tacos, and Cinco de Mayo celebrations to mainstream America. For restaurants, grocery and party supply stores, and the food and beverage industry, Cinco de Mayo has become a much anticipated crossover event. In addition to the US population of Mexican descent, marketers have promoted Cinco de Mayo celebrations to everyone in the US, creating a major, revenue-generating juggernaut. Continue reading

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The New Era of Web GIS

Why the Workbook Getting to Know Web GIS Is This Year’s Must Read for GIS Students

With an estimated three billion people using the Internet, it’s no wonder that GIS is rapidly moving onto the web. Web GIS is becoming more popular within government agencies, businesses, and other organizations around the world as public demand skyrockets for services that include maps.

That’s why learning web GIS is a must, especially for students who plan a career in geospatial technology. To teach them the fundamentals, Esri recently published Getting to Know Web GIS, a new how-to workbook that teaches, step by step, how to build and share web GIS apps quickly and easily using the Esri ArcGIS platform. The apps can be used in a browser on any type of device, from the desktop to a mobile phone.

Getting to Know Web GIS, written by Esri senior web GIS application developer Pinde Fu, is a follow-up to the popular 2010 book Web GIS: Principles and Applications, which Fu cowrote with professor Jiulin Sun from the Chinese Academy of Sciences. After getting schooled in the basic concepts of web GIS, readers were clamoring for help to build web apps.

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Student Loan Debt Spreads to Retirees

For many Americans, the rise in student loan debt means slowing economic recovery, delaying lifestage changes, and even postponing retirement.

Usually considered an issue that impacts only recent college graduates, new studies find that student loan debt is growing among pre-retirees and even those who have already retired. The 2013 Survey of Consumer Finances (SCF) notes that the rise in student loan debt is pervasive and affects nearly every age group. Families with education loans increased between 2010 and 2013, continuing the long-term trend of rising education debt. Forty-five percent of all American families have outstanding student loans, up from 33 percent in 2007. Between 2001 and 2013, education debt increased from 22.4 percent to 38.8 percent for young families—a household headed by someone younger than age 40.

How is this situation impacting the overall US economy?

Delaying Growth

Because of their student loans, many younger people are delaying home ownership, marriage, and having kids until their finances improve. Because most of this group aren’t establishing their own households now, growth of the broader economy remains sluggish. Many aren’t buying houses, or items such as furnishings, baby/children’s products, or home improvement/construction materials.

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3 Ways to Approach Community Engagement with GIS

Geography can serve as a starting point for building strong, long-lasting relationships with communities.

“Our business is about building friendships and enduring relationships. The culture of our agency is merely a reflection of the work we do.”

—Larry Norris, CEO of Lewis Communications, Matthew Porter, Lewis Communications: “Putting People First,” Communication Arts, March/April 2015.

Have you ever been walking through your neighborhood and seen a geyser of water shooting up from a broken sprinkler head, or a fallen tree branch lying in the middle of the street, or a tagger’s graffiti scrawled across a bus stop shelter, and wondered how you could notify the right people to come and take care of it? It’s common that people lack the tools to facilitate community engagement.

Geography can serve as a starting point for building a community engagement strategy. And, GIS technology can provide you with the tools you need to accomplish it. Maps and spatial analytics form a sort of universal translator that allows us, as individuals, living and working in communities, to build strong, long-lasting relationships with other people in other communities simply by sharing geographic information. Continue reading

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Map Gives New Insights into Global Population

Esri’s World Population Estimate, a new probability surface that estimates the location and count of people throughout the world, is now available in ArcGIS Online.

Esri has been producing a global population estimate in ArcGIS Online for several years. This data is in the form of point features with population counts and characteristics assigned to each point; and it is used behind the scenes in apps such as Business Analyst Online, Community Analyst, and Esri Maps Apps. That may sound simple, but those points are big data; with nearly a billion locations represented. The Geographic Data Enrichment tools depend on those points as the basis for describing the characteristics of local populations in countries lacking a census or countries that do not make detailed census data available.

World Population Estimate map for Jakarta, Indonesia.

Based on this earlier point data work, Esri released the World Population Estimate (WPE) in December 2014. WPE takes the form of a raster surface, which is far easier to make available in ArcGIS Online and use in analysis models than the previous point data. Continue reading

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Enter the Esri Data Viz App Challenge

Have an idea for a cool app that showcases data visualization using the ArcGIS platform? Develop the app and enter it in the Esri Data Viz App Challenge, which was announced at the 2015 Esri Developer Summit.

The judges will be looking for visually stunning, interactive, and meaningful mapping applications that showcase the data visualization power of ArcGIS and tell a story. The top prize is $10,000 or the software equivalent. The competition closes at 5:00 p.m. (PDT) April 27, 2015.

Get all the details at

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Americans Love Movies!

Movies come in many different genres, and data identifies the people who watch them.

Ever since the first grainy black and white images flickered silently across a screen, movies have fascinated Americans, and the love affair continues unabated today. The movie industry is a major contributor to the US economy. According to Statista, by the end of 2014, the movie industry generated $564 billion in sales in the US. Over the next four years, this figure will grow to $679 billion. PricewaterhouseCoopers says that by 2018, total revenue generated by US filmed entertainment will rise to $39.16 billion, from $31.12 billion.

Drama, comedy, romance, action, horror, or family movies—each category has devoted fans. Esri’s Market Potential and Tapestry Segmentation data was used to create this interactive map of the US by county that shows areas where movie fans are located along with basic demographics and their favorite genre. See where your county ranks for each category.

This interactive map of the US shows areas where movie fans are located along with basic demographics and their favorite genre.

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Data Drives Economic Development

Demographics, lifestyle, and spending data provide answers to the “Who, What, and How” questions that business owners need to ask.

When local Economic Development departments need to attract new businesses to fill empty sites, where do they start? The answer: Show ‘em some data!

Data about the types of people who live, work, and shop near a site is like gold to business owners, revealing incredibly valuable intelligence. To learn where a new site can be successful, business owners need answers to three basic questions about an area population:

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