Author Archives: Brent Roderick
Playing on the beach with grandchildren, fishing in mountain streams, and perfecting golf scores…those are fading dreams of retirement for scores of older people in the US. Many have changed or postponed their retirement plans due to job losses, reduced home values, and decimated 401k assets. Some now believe they’ll never retire. Even more alarming is the lack of savings among those of retirement age. According to a survey conducted by the Employee Benefit Research Institute (EBRI), most workers questioned say they have virtually no savings or investments. And 37% of those surveyed think they will have to wait until after age 65 to retire.
When they can least afford it, many seniors are also carrying mortgages and credit card debt. Others have made loans to adult children that have not yet been repaid. AARP comments that 34% of older Americans have used credit cards for basic expenses such as mortgage payments, healthcare, groceries, and utilities. As a result, their average household credit card debt stands at approximately $8,248.
Change has been the constant for the US demographic landscape recently. Two major demographic differences since Census 2000 are the growth of minority populations and changes to household composition. Traditional households of “dad, mom, two kids, and a dog” are no longer the norm. Household types are changing and evolving, so it may be a slow goodbye to the household types portrayed in “Everybody Loves Raymond” and “The Cosby Show”, and hello to a group of entirely different kind of households. Continue reading
In 2012, the US population was 313 million. Growing diversity continues to produce striking changes in the population. To provide an accurate way to track these changes, Esri created a proprietary Diversity Index that measures diversity on a scale from 0 to 100. The Diversity Index is defined as the likelihood that two persons, selected at random from the same area, would belong to a different race or ethnic group. For example, if an area’s entire population belongs to the same race or ethnic group, the Index is zero and the area has no diversity. Conversely, if the population can be evenly divided among two or more race or ethnic groups, the area’s Diversity Index increases to 100. The Diversity Index measures only the degree of diversity in an area, not its racial composition. Esri’s Diversity Index for the US has risen from 60.6 in 2010 to 61.4 in 2012, with a forecast to increase to 63.8 within five years. Continue reading
Like it or not, we are all aging. In 2000, the median age in the United States was 35.3 years. By 2010, this number had increased to 37.0 years; today, the median age is 37.3 years. By 2030, seniors will comprise 20 percent of the total US population. In addition to people living longer, the jump in the US median age is also due to aging Baby Boomers.
Seniors are not one monolithic demographic cohort. From those aged 55 to those in their 80s and older, seniors have vastly different lifestyles, preferences, and spending habits. These differences become even more apparent when classified by demographics such as affluence, education, employment, and race/ethnicity. Data about product and media preferences, leisure activities, and shopping habits provides even more detail. Continue reading