By Diana Colgrove, Summer 2012 Intern
During my two years as a graduate student at the University of California, Riverside, the “buzz” about Esri was constant. Coming from a background consisting solely of business and marketing, I didn’t know much about geography other than the fact that Esri was transforming the way GIS could be used. At first I thought to myself, “Esri must seek brilliant geographers, developers, and technology experts to enable their vision to become a reality.” Then I was given the opportunity to participate in its summer internship program upon graduating with my MBA in Marketing, and I have since learned that this statement is true, but there is also much more to Esri’s success.
I entered the program as an intern on the Marketing Analytics team within Marketing Operations. My summer project focused on establishing a reporting format for data gathered through market research. While my project was business-focused, it required having an understanding of Esri’s product offerings and their capabilities in order to conduct appropriate analysis. During my first week, I encountered a plethora of information about spatial analysis, ArcGIS, and something called a shapefile, among other things. Just as I was feeling completely overwhelmed, I realized there was an abundance of resources available to me as an Esri intern that enabled my summer to be a success.
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