Tag Archives: Market Potential Index
Using Esri Data to Find the Next Olympians – Part 2
The 2012 Olympic Games is in its second week in London. This the second in a two-part series looking various sports in the London Olympic Games and who in the U.S. participates in them.
Community Analyst is Now Available
By Donna Buhr
It’s official – Community Analyst is available for the public! I am so excited that everyone now has access to the wealth of data and analysis features available in Community Analyst. I know all you lucky beta users have been enjoying the product for several months and you have been feeling quite smug that you discovered this treasure first. But now it’s time you let others in on your wonderful little secret so they too can reap the benefits of using the product. Beta users can still have bragging rights that you tried it first. Continue reading
Crazed by Coupons?
By Catherine Spisszak and Brent Roderick
Have you seen people on television spending hours a day clipping coupons in order to come home with thousands of dollars of groceries for mere cents? Do you subscribe to online sites that offer daily deals for goods and services in your area at 50% off or more? Do you read any blogs on how to save money or visit websites to find online coupon codes?
Couponing is all the rage. Rising gas prices and the struggling economy are forcing people to find new ways to save money. But television, social media sites, mobile couponing, and blogs are attracting younger and more affluent shoppers to take advantage of these savings. Couponing is not only cost effective, it’s also in style!
How can businesses cash in Continue reading
Hooked on College Hoops with Esri Market Potential Data
By Brent Roderick and Catherine Spisszak
Swish…nothin’ but net! It’s college basketball tournament time in the U.S.!
Joyous yells and anguished howls are heard from basketball fans everywhere as favorites fall, “Cinderellas” emerge, and brackets are destroyed or vindicated.
So where in the U.S. are people watching college basketball on television? Continue reading
Where are Pro Football's Biggest Fans?
By Brent Roderick
Football fans are busy preparing for the biggest event of the year—the Super Bowl. Last year, an estimated 106.5 million people watched the Super Bowl—the biggest audience for a program in television history.
So just where are these football fans located?
To find out, read Where are Pro-Football’s Biggest Fans? to learn about how Esri’s Market Potential data shows how television viewership of professional football varies around the United States.
Enjoy the game!
The Ninth Day of the Twelve Days of Esri Holiday Maps – Big Screen TVs
On the ninth day of the holiday, Esri gives to you…a color-coded map of the potential for owning a big screen television.
Is there someone on your holiday list that thinks a bigger television is always a better television? Maybe dropping subtle hints that they can’t read the score of the game on your current tv? If you don’t want to buy them an eye exam, then you might be in the market for a new big screen television.
The map above shows where in the country households are watching televisions that are bigger than 42 inches in size. Those counties shaded in dark green are more likely to have big screen televisions in their homes than the counties shaded in light green.
Esri’s Market Potential data measures the likely demand for a product or service in an area. Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI. The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html
Happy Holidays from Esri!
By Catherine Spisszak
The Eighth Day of the Twelve Days of Esri Holiday Maps – Cappuccino Makers
On the eighth day of the holiday, Esri gives to you…a map of the market potential for espresso and cappuccino makers across the U.S.
Do you know someone that loves lattes but the tough economy has forced them to reduce their visits to the closest barista? Or maybe you know a coffee lover that craves macchiatos and mochas at midnight? Don’t just buy them a gift card this holiday season! A cappuccino maker would be the perfect holiday gift for them or any other espresso enthusiasts on your list.
The map above shows the potential for households to own an espresso/cappuccino maker in the U.S. Counties shaded in dark red display a higher likelihood to be making homemade lattes than the counties shaded in pink.
Esri’s Market Potential data measures the likely demand for a product in an area. Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI. The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html
Come back again on Monday to see the next map in the Twelve Days of Esri Holiday Maps.
Happy Holidays!
By Catherine Spisszak
The Seventh Day of the Twelve Days of Esri Holiday Maps – MP3 Players
On the seventh day of the holiday, Esri gives to you….a map of the market potential for MP3 players.
Portable audio devices have transformed through the ages from bulky tape players to sleek MP3 players. Though they might look and sound better than before, portable audio devices have always made great gifts. The map above shows the potential for MP3 player purchases by county. Counties shaded in dark green are more likely to purchase an MP3 player than counties shaded in light green.
Esri’s Market Potential data measures the likely demand for a product or service in an area. Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI. The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html
Join us tomorrow for our next map in the Twelve Days of Esri Holiday Maps. And until then, enjoy wrapping or listening to those new MP3 players.
Happy Holidays!
By Catherine Spisszak
The Sixth Day of the Twelve Days of Esri Holiday Maps – Laptops
On the sixth day of the holiday, Esri gives to you…a map of the potential for laptop ownership across the U.S.
From the teenager that wants to play games to the grandparent that wants to video chat, laptops appeal to all ages and interests and make great gifts.
This map shows where in the country households are more likely to own a laptop, notebook, or tablet PC. Counties shaded in dark red have a higher likelihood for laptop ownership than counties shaded in light pink.
Esri’s Market Potential data measures the likely demand for a product or service in an area. Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI. The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html
Join us here tomorrow for the next map in the Twelve Days of Esri Holiday Maps.
Happy Holidays from Esri!
By Catherine Spisszak
The Fifth Day of the Twelve Days of Esri Holiday Maps – Jewelry
On the fifth day of the holiday, Esri gives to you….a map of the potential for fine jewelry purchases across the U.S.
Whether an engagement ring, earrings, or a string of pearls, fine jewelry is always a popular and highly desired holiday gift.
This map uses Esri’s Market Potential data to show U.S. counties by their potential for purchasing fine jewelry in the last twelve months. Areas shaded in dark green have a higher potential, meaning anyone living in counties shaded in the dark green color are more likely to receive a gift of fine jewelry this holiday season.
Esri’s Market Potential data measures the likely demand for a product or service in an area. Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI. The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html
Tune in tomorrow for the next map in the Twelve Days of Esri Holiday Maps.
Happy Holidays from Esri!
By Catherine Spisszak
