Tag Archives: demographics
The 2012 Olympic Games is in its second week in London. This the second in a two-part series looking various sports in the London Olympic Games and who in the U.S. participates in them.
The 2012 Olympic Games are currently underway in London. The estimated 10,500 athletes will be competing in 302 events in 26 sports. This is a two-part series looking at various sports in the London Olympic Games and athletes from the U.S. participating in them. Continue reading
The Esri Thematic Atlas Sample App is a configurable web application that uses a collection of intelligent web maps with text, graphics, and images to talk about our world. The sample application allows the author to organize maps into groups … Continue reading
Micro-Targeting with the Updated Tapestry Segmentation Data on the Community Analyst API (Part II of II)
CONTINUED FROM PREVIOUS POST
Welcome back to Tapestry Segmentation school!
Previously, I determined the top three Tapestry Segments of a charity’s most generous donors in order to understand who they are. Today, armed with this intelligence, I’m going to show you how to find where they are so the charity can coordinate and optimize their outreach strategy.
(C5). Let’s get a list of all ZIP Codes in the U.S. dataset which have any of the following three dominant Tapestry Segments (based on the calculated donor “profile”) :
- 27:”Metro Renters”
- 8:”Laptops & Lattes”
- 1: “Top Rung.”
Micro-Targeting with the Updated Tapestry Segmentation Data on the Community Analyst API (Part I of II)
Community Analyst Data Release
You heard last week that you can access new data through Community Analyst.
Well, in celebration of this Community Analyst data release, I’m going to talk about accessing one of my favorite datasets through the Community Analyst APIs—the Esri Tapestry Segmentation dataset—and discuss how and why it should be leveraged by organizations large and small.
Before we get into the nitty gritty, let me describe a real life use case of Tapestry Segmentation. I’m confident that this use case will inspire your own!
Esri is pleased to offer new 2011 European demographic
data to all ArcGIS users.
Purchasing Power by Country in Europe (NUTS 0)
A number of ArcGIS Online Demographic maps were updated from Esri’s 2010 estimates
and projections. The updates included schema changes to provide consistency and performance benefits.
Learn more about the updates to the demographic maps on the ArcGIS Online Blog.
Demographics are a key piece of information to understanding vulnerability and risk for mitigation purposes. There are now 12 new demographic thematic map layers available on ArcGIS Online offered at no charge to the ArcGIS Online user community. In many cases these layers are based on current year demographics. These map layers can be leveraged both on the web and on the desktop.
You can access the layers here – http://resources.esri.com/arcgisonlineservices/index.cfm?fa=content. The demographic variables include:
- USA 1990-2000 Population Change
- USA Average Household Size
- USA Daytime Population
- USA Diversity Index
- USA Labor Force Participation Rate
- USA Median Age
- USA Median Home Value
- USA Median Household Income
- USA Population Density
- USA Projected Population Change
- USA Recent Population Change
- USA Unemployment Rate
You can interact with these layers in an application here – http://downloads2.esri.com/mappingcenter2007/maps/worldtopomap/ESRI_demographics_Ex.html.
If you want to add this to your Emergency Management Common Operational Picture Template or Sample Flex Viewer simply add a new mapservice element within the livemaps section of the config.xml such as:
<mapservice label=”US Daytime Population” type=”dynamic” visible=”true” alpha=”0.75″>http://server.arcgisonline.com/ArcGIS/rest/services/Demographics/USA_Daytime_Population/MapServer</mapservice>