Tag: data updates

2012/2017 Esri U.S. Demographic Data Release for Community Analyst

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We are pleased to announce that the 2012/2017 Esri U.S. Demographic Data Updates have been released in Community Analyst.  Updates include: Age by Sex (2012 & 2017) Age by Sex by Race (2012) Detailed Age (2012 & 2017) Disposable Income … Continue reading

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The Tenth Day of the Twelve Days of Esri Holiday Maps – Wine

On the tenth day of the holiday, Esri gives to you…a color-coded map of the spending on wine in the U.S.

Whether red or white, a bottle of wine makes a great holiday gift.  Give a bottle of wine to the hostess of a holiday party, a neighbor, a friend, or even to yourself!

The map above shows the amount spent on wine for consumption at home by U.S. county using Esri’s Consumer Spending data.  Counties shaded in red spend more on wine for home consumption than those shaded in pink.

Esri’s Consumer Spending data estimates current spending patterns by combining the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS) with Esri Tapestry™ Segmentation and Esri’s Updated Demographics.  Data is reported for over 750 products and services and includes total expenditures, average amount spent per household, and a Spending Potential Index (SPI).  The SPI compares the average expenditure for a product locally to the average amount spent nationally. An index of 100 is average. An SPI of 120 shows that average spending by local consumers is 20 percent above the national average.  For more information on Esri’s Consumer Spending Data, please visit http://www.esri.com/data/esri_data/consumer-spending.html.

 

Two more days left in the Twelve Days of Esri Holiday Maps!  Please join us again tomorrow for the next map in our series.

 

 

Happy Holidays from Esri!

 

 

By Catherine Spisszak

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The Seventh Day of the Twelve Days of Esri Holiday Maps – MP3 Players

On the seventh day of the holiday, Esri gives to you….a map of the market potential for MP3 players.

Portable audio devices have transformed through the ages from bulky tape players to sleek MP3 players.  Though they might look and sound better than before, portable audio devices have always made great gifts.  The map above shows the potential for MP3 player purchases by county.  Counties shaded in dark green are more likely to purchase an MP3 player than counties shaded in light green. 

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Join us tomorrow for our next map in the Twelve Days of Esri Holiday Maps.  And until then, enjoy wrapping or listening to those new MP3 players.

Happy Holidays!

By Catherine Spisszak

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The Sixth Day of the Twelve Days of Esri Holiday Maps – Laptops

On the sixth day of the holiday, Esri gives to you…a map of the potential for laptop ownership across the U.S.

From the teenager that wants to play games to the grandparent that wants to video chat, laptops appeal to all ages and interests and make great gifts.

This map shows where in the country households are more likely to own a laptop, notebook, or tablet PC.  Counties shaded in dark red have a higher likelihood for laptop ownership than counties shaded in light pink.

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Join us here tomorrow for the next map in the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

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The Fourth Day of the Twelve Days of Esri Holiday Maps – Video Game Systems

On the fourth day of the holiday, Esri gives to you….a map of the market potential for video game systems in the U.S.

It seems as though every holiday season brings a brand new video game system to the market.  Because they appeal to all ages and genders, video game systems tend to sell out quickly around the holidays.  So where in the U.S. are households likely to purchase video game consoles?

This map uses Esri’s Market Potential data to show the potential for purchasing a video game system in the last twelve months by U.S. county.  Areas shaded in dark red are more likely to purchase a video game system.

Esri’s Market Potential data measures the likely demand for a product or service in an area.  Esri computes the Market Potential data by combining Esri Tapestry™ Segmentation and data from consumer surveys conducted by GfK MRI.  The Market Potential Index (MPI) values at the U.S. level are 100, representing overall demand. A value of more than 100 represents higher demand, and a value of less than 100 represents lower demand. For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Come back tomorrow for the next installment of the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

 

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The Third Day of the Twelve Days of Esri Holiday Maps – Cameras

On the third day of the holiday, Esri gives to you…a map of the potential for camera purchases across the U.S. 

Cameras are always a coveted holiday gift.  While selecting the best camera can be a daunting task, many of you will either give or receive a camera this holiday season.  If not, you are sure to use one to take all of those holiday pictures! 

This map uses Esri’s Market Potential data to show U.S. counties by the potential for purchasing a camera in the last twelve months.  Areas shaded in dark green are more likely to purchase a camera.   

For more information on Esri Market Potential Data, please visit http://www.esri.com/data/esri_data/market-potential.html

Tune in Monday for the next installment of the Twelve Days of Esri Holiday Maps.

Happy Holidays from Esri!

By Catherine Spisszak

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The Second Day of the Twelve Days of Esri Holiday Maps – Cell Phones

On the second day of the holiday, Esri gives to you…

A map showing the potential for buying cell phones and PDAs. 

Are you planning on buying a cell phone or PDA for someone this holiday? 

This map utilizes Esri’s Market Potential data to illustrate the potential for cell phone and PDA purchases in the last twelve months by county in the U.S.  Areas with a higher likelihood to purchase cell phones are shaded in dark red. 

For more information on Esri Data, please visit http://www.esri.com/data/esri_data/index.html

Tune in tomorrow for the next map in our Twelve Days of Esri Holiday Maps series.

Happy Holidays from Esri!

By Catherine Spisszak

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The First Day of the Twelve Days of Esri Holiday Maps – Toys and Games

On the first day of the holiday, Esri gives to you…A map showing the potential for buying children’s toys and games.

Welcome to Esri’s Twelve Days of Holiday Maps!

Short on gift ideas? Or, curious about where the biggest demand for typical holiday purchases is across the U.S.?  Over the next twelve business days, we’ll show you the areas where demand is highest for the season’s most popular presents.

 

This map of the U.S. by county was created using Esri’s Market Potential data for children’s toy or game purchases over the last twelve months.  For more information about Esri Data, please visit http://www.esri.com/data/esri_data/index.html 

Happy Holidays from Esri!

By Catherine Spisszak

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For all the turkeys out there…

Thanksgiving time is here again and most of you probably have a turkey dinner in your future.  Aside from the bird lucky enough to get pardoned by the president, it’s a tough time of year for turkeys.  So, we thought we would help them out and use Esri Data to find areas in the U.S. where turkeys might find some safety.

To create this map, we combined Esri Market Potential data for consumption of turkey, gravy, and stuffing with data on where people hunt with shotguns.  Any place with low consumption or less hunting has a margin of safety for turkeys. 

For more information about Esri Data, please visit http://www.esri.com/data/esri_data/index.html

Happy Thanksgiving!

 

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Ground-Truthing Program Validates the Quality of Demographic Projections

 by Brenda Wolfe

How much does Esri care about data accuracy?  Answer: A lot! 

In fact, we care so much we’ve established an innovative ground-truthing program to assess the accuracy of data sources our demographers use and validate our data projections at the block group level.  Esri’s data projections get served in reports accessible from the Business Analyst product in all its forms–online, desktop, server, and APIs.  These projections are an essential input to strategic planning for thousands of organizations across the United States, so accuracy is critical.         

I encourage you to read the full article that details the data ground-truthing project.  The article also reveals some additional innovative steps taken by Esri’s data team over the years to provide accurate and up-to-date estimates.  

 

Happy reading!

-Brenda

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