Tag: Community Analyst

The Community Analyst release is almost here!

The long awaited release is almost here!  Many of you have been anticipating this release so here’s a sneak peek of some new features that you can look forward to using.

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Next Generation Community Analyst Q&A

Many of you are asking the same questions about the New Community Analyst, so I thought it might be helpful to have a little Q&A session of your most frequently asked questions.  So here goes… Continue reading

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2012/2017 Esri U.S. Demographic Data Release for Community Analyst

cao-feature-image

We are pleased to announce that the 2012/2017 Esri U.S. Demographic Data Updates have been released in Community Analyst.  Updates include: Age by Sex (2012 & 2017) Age by Sex by Race (2012) Detailed Age (2012 & 2017) Disposable Income … Continue reading

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Using Esri Data to Find the Next Olympians – Part 2

The 2012 Olympic Games is in its second week in London.  This the second in a two-part series looking various sports in the London Olympic Games and who in the U.S. participates in them.

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Using Esri Data to Find the Next Olympians – Part 1

The 2012 Olympic Games are currently underway in London.  The estimated 10,500 athletes will be competing in 302 events in 26 sports.  This is a two-part series looking at various sports in the London Olympic Games and athletes from the U.S. participating in them. Continue reading

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What's New in Community Analyst?

Earlier this week we released some updated data on Community Analyst, including an exciting update to 2012 business locations.

This release includes the following updates:

  • January 2012 Business Location Data - Available in the Business Locator report and Business Search.
  • January 2012 Business Summary Data (Now in 2010 Geography) – Available in the Business Summary Report, Color-Coded Maps, Smart Map Search, and Custom Comparison Report.

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Micro-Targeting with the Updated Tapestry Segmentation Data on the Community Analyst API (Part II of II)

CONTINUED FROM PREVIOUS POST

Some Tapestry Segments

Welcome back to Tapestry Segmentation school!

Previously, I determined the top three Tapestry Segments of a charity’s most generous donors in order to understand who they are.  Today, armed with this intelligence, I’m going  to show  you how to find where they are so the charity can coordinate and optimize their outreach strategy.

 (C5). Let’s get a list of all ZIP Codes in the U.S. dataset which have any of the following three dominant Tapestry Segments (based on the calculated donor “profile”) :

  • 27:”Metro Renters”
  • 8:”Laptops & Lattes”
  • 1: “Top Rung.”

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Micro-Targeting with the Updated Tapestry Segmentation Data on the Community Analyst API (Part I of II)

Some Tapestry Segments

Community Analyst Data Release

You heard last week that you can access new data through Community Analyst.

Well, in celebration of this Community Analyst data release, I’m going to talk about accessing one of my favorite datasets through the Community Analyst APIs—the Esri Tapestry Segmentation  dataset—and discuss how and why it should be leveraged by organizations large and small.

Before we get into the nitty gritty, let me describe a real life use case of Tapestry Segmentation.  I’m confident that this use case will inspire your own!

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New Data Added to Community Analyst

We are happy to announce the release of new data on Community Analyst. The following data updates are now available:

2011 Tapestry Data in 2010 Geography

The 2011 Tapestry data is now available in the Tapestry Segmentation Area Profile and the Dominant Tapestry Map. This data is now available in 2010 geography.

2011 Tapestry Segmentation Area Profile2011 Dominant Tapestry Site Map

It is also available in the Color-Coded Maps, Smart Map Search, and Create Custom Comparison Reports features. Continue reading

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Compare spending on DVDs vs. Online Movies with Esri Data in the News

Are you a consumer that purchases DVDs of your favorite movies or do you stream/download videos exclusively?

The market for home movie watching has changed and become extremely competitive. Continue reading

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