Tag: Community Analyst APIs

2012/2017 Esri U.S. Demographic Data Release for Community Analyst

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We are pleased to announce that the 2012/2017 Esri U.S. Demographic Data Updates have been released in Community Analyst.  Updates include: Age by Sex (2012 & 2017) Age by Sex by Race (2012) Detailed Age (2012 & 2017) Disposable Income … Continue reading

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Micro-Targeting with the Updated Tapestry Segmentation Data on the Community Analyst API (Part II of II)

CONTINUED FROM PREVIOUS POST

Some Tapestry Segments

Welcome back to Tapestry Segmentation school!

Previously, I determined the top three Tapestry Segments of a charity’s most generous donors in order to understand who they are.  Today, armed with this intelligence, I’m going  to show  you how to find where they are so the charity can coordinate and optimize their outreach strategy.

 (C5). Let’s get a list of all ZIP Codes in the U.S. dataset which have any of the following three dominant Tapestry Segments (based on the calculated donor “profile”) :

  • 27:”Metro Renters”
  • 8:”Laptops & Lattes”
  • 1: “Top Rung.”

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Micro-Targeting with the Updated Tapestry Segmentation Data on the Community Analyst API (Part I of II)

Some Tapestry Segments

Community Analyst Data Release

You heard last week that you can access new data through Community Analyst.

Well, in celebration of this Community Analyst data release, I’m going to talk about accessing one of my favorite datasets through the Community Analyst APIs—the Esri Tapestry Segmentation  dataset—and discuss how and why it should be leveraged by organizations large and small.

Before we get into the nitty gritty, let me describe a real life use case of Tapestry Segmentation.  I’m confident that this use case will inspire your own!

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