The ArcGIS Full Motion Video Add-In is now available as a download from the Esri Customer Care Portal [https://customers.esri.com].
To get the software and a license, log in and click Software Download.
Click ArcGIS 10.1 Full Motion Video 1.0.
For Evaluation licenses for Concurrent Use ArcGIS and for all full licenses, you can request licenses using the FMV License Request form link on the download page. Outside of the US, please contact your local distributor. After you submit the request, click the Download button and follow the installation instructions.
As of the ArcGIS 10.1 SP1 release, you can request an Evaluation license for ArcGIS Single Use seats via the Software Authorization Wizard (launch the wizard from the ArcGIS Administrator application).
The Full Motion Video template on ArcGIS.com now contains the tutorial exercises and sample video files.