On the eleventh day of the holiday, Esri gives to you…a color-coded map of cash contributions to charities.
The holiday season is not all about finding the perfect gift. ‘Tis the season to give to those in need by donating to a charity or volunteering.
The map above illustrates the amount spent on cash contributions to charities by county. Counties shaded in dark green are donating at least 15% more to charities than the national average donation. Three of the five highest ranking U.S.counties are in California, one donating 190% more cash to charities than the national average.
Esri’s Consumer Spending data estimates current spending patterns by combining the latest Consumer Expenditure Surveys (CEX) from the Bureau of Labor Statistics (BLS) with Esri Tapestry™ Segmentation and Esri’s Updated Demographics. Data is reported for over 750 products and services and includes total expenditures, average amount spent per household, and a Spending Potential Index (SPI). The SPI compares the average expenditure for a product locally to the average amount spent nationally. An index of 100 is average. An SPI of 120 shows that average spending by local consumers is 20 percent above the national average. For more information on Esri’s Consumer Spending Data, please visit http://www.esri.com/data/esri_data/consumer-spending.html.
Please join us tomorrow for our final map in the Twelve Days of Esri Holiday maps.
By Catherine Spisszak