This question comes in fairly regularly at Ask A Cartographer, so I felt it was time to add a brief blog to use for future queries.  This issue is a common one, and is the topic of a Knowledge Base article that describes the basic steps needed to solve the problem.  The value added here is a bit more discussion as to why this is a ...

We received a suggestion to write a blog entry on this topic from Anna Schwabedal, who is a technical sales representative for ESRI Germany.  Anna gave us a rough idea of how this works and I was able to use that when this topic came up through Ask a Cartographer recently, and I've worked on it a bit since then in order to write this. The ...