Bad maps, unlike bad press, do not garner the sort of attention that can be capitalized upon. Bad maps are strong impediments to gaining mind share, and represent a significant risk to depleting mind share. Why? Bad maps are a visual, i.e., strong communication method, and convey incompetence and poor judgment.
To many of us this is obvious, but we consistently hear from people who are professionals, who have to make maps. Read More...
