Demo Theaters are sprinkled throughout the ESRI Showcase and attendees are filling the seats to get a look at the latest ESRI software. For example, in the Solutions Products area attendees have watched ESRI staff demo ArcGIS Business Analyst Desktop 9.3, ArcGIS Business Analyst Online for economic development, and how to use ModelBuilder in ArcGIS Business Analyst to create custom site selection tools. There are other Demo Theaters focusing on industry solutions, mobile GIS, and geodatabase management just to name a few. If you have a chance, check out a demo before the Exhibit Floor closes at 1:30 today.