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<?xml-stylesheet type="text/xsl" href="http://blogs.esri.com/Info/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>ArcGIS Explorer Blog : Business Analyst</title><link>http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/tags/Business+Analyst/default.aspx</link><description>Tags: Business Analyst</description><dc:language>en</dc:language><generator>CommunityServer 2.1 SP2 (Debug Build: 61120.2)</generator><item><title>The shakedown on the ShakeOut</title><link>http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/2008/11/14/more-on-the-shakeout.aspx</link><pubDate>Fri, 14 Nov 2008 22:56:00 GMT</pubDate><guid isPermaLink="false">8296249d-4d69-4913-b1e7-14b85fcd9fb0:3596</guid><dc:creator>ArcGIS-Explorer-Team</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.esri.com/Info/blogs/arcgisexplorerblog/comments/3596.aspx</comments><wfw:commentRss>http://blogs.esri.com/Info/blogs/arcgisexplorerblog/commentrss.aspx?PostID=3596</wfw:commentRss><description>&lt;P&gt;Yesterday&amp;nbsp;nearly 5 million Californians living near the San Andreas fault participated in an earthquake disaster preparedness drill called the ShakeOut, which we &lt;A class="" title="Great California ShakeOut blog post" href="http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/2008/11/13/the-great-california-shakeout.aspx" target=_blank&gt;mentioned in our post&lt;/A&gt; yesterday. The earthquake scenario&amp;nbsp;included a 7.8-magnitude earthquake along a 190-mile stretch of the fault starting at the Salton Sea and stretching northwest.&lt;/P&gt;
&lt;P&gt;To understand the demographics of the most impacted areas&amp;nbsp;in the scenario, we opened the USGS earthquake simulation shake intensity map (published as a KML) and added it to Explorer. Here's the view of the quake intensity map looking north along the southern California Coast. The red areas are the areas with the highest predicted intensity.&lt;/P&gt;
&lt;P&gt;&lt;IMG src="http://blogs.esri.com/Info/photos/arcgisexplorer/images/3600/original.aspx" border=0&gt;&lt;/P&gt;
&lt;P&gt;We used the Business&amp;nbsp;Reports task (powered by ESRI's &lt;A class="" title="Business Analyst product suite" href="http://www.esri.com/getting_started/business/business_analyst.html" target=_blank&gt;Business Analyst Online&lt;/A&gt;), available on the &lt;A class="" title="Tasks tab in Explorer Resource Center Contents" href="http://resources.esri.com/arcgisexplorer/index.cfm?fa=content_tasks" target=_blank&gt;Explorer Resource Center&lt;/A&gt;, to delineate the boundary around the highest intensity areas. We used that boundary to generate the report, shown here:&lt;/P&gt;
&lt;P&gt;&lt;IMG src="http://blogs.esri.com/Info/photos/arcgisexplorer/images/3601/original.aspx" border=0&gt;&lt;/P&gt;
&lt;P&gt;The graphic demographic profile is the one we chose, and there are many different kinds of reports to choose from (some are free, some require a subscription). The report showed that over 6 million households are located in the high intensity area, roughly evenly distributed by age and income, with %50 of the owner occupied homes having a value greater than $400,000, and %40 having a value of greater than $500,000.&lt;/P&gt;&lt;img src="http://blogs.esri.com/Info/aggbug.aspx?PostID=3596" width="1" height="1"&gt;</description><category domain="http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/tags/Earthquake/default.aspx">Earthquake</category><category domain="http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/tags/ShakeOut/default.aspx">ShakeOut</category><category domain="http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/tags/Business+Analyst/default.aspx">Business Analyst</category><category domain="http://blogs.esri.com/Info/blogs/arcgisexplorerblog/archive/tags/USGS/default.aspx">USGS</category></item></channel></rss>