It's easy to add a title or text to your ArcGIS Explorer presentation, just use the following controls on the Presentation tab that let you add and remove text, and change colors and styles.

Here we've chosen from one of the built-in styles to add a title.

Now that's a pretty good title, but using image overlays (one of the types of content you can add to Explorer) you can really spiff things up. In this example we'll use PowerPoint and Photoshop, but you can substitute whatever you prefer and you can accomplish the same using a variety of alternatives.

First using PowerPoint, create the text you want to display using WordArt and other text effects.

When you're happy with the result, copy and paste it into Photoshop, making sure the background is transparent.

Next, use the magic wand

to select the white areas, making sure to select the "holes" in the letters (like in the A, p, o, and e). Then delete the selection, leaving a transparent background under the letters.

Save the file as a PNG and then add it as an image overlay using Add Content.

And now you've got some cool text you can position and use in your next Explorer presentation.