Market Potential reports are here!  Come and get 'em! 

The Market Potential reports provide measures of the probable demand for a product or service in a defined geographic area.  

The following Market Potential reports are now available in Business Analyst Online:

• Electronic and Internet Market Potential
• Financial Investments Market Potential
• Health and Beauty Market Potential
• Pets and Products Market Potential
• Restaurant Market Potential
• Retail Market Potential
• Sports and Leisure Market Potential

Based on survey data and updated annually, these reports include the expected number of consumers and a Market Potential Index (MPI) that measures the likelihood that households in a specified area will exhibit certain consumer behaviors compared to the U.S. national average.

There are some really fascinating and detailed variables in the reports, such as the estimated number of adults who ate at Quiznos or the Cheesecake Factory in the last six months.

With these reports you can...

• Analyze markets by product type, brand, and purchase patterns to determine if your product would be profitable in the area.
• Consider changes and expansions to your product mix based on consumer product demand in the area.
• Study competitive products penetration by brand, price, and options, and devise marketing campaigns based on the findings.

To see samples click here.  Reports are available for $75 each or in your choice of add-on report packages in Business Analyst Online.

Cheers!